Sr. Content Marketing Manager, Veeqo
DESCRIPTION
Veeqo (veeqo.com) — a startup which was acquired by Amazon in 2021 — is Amazon’s recommended shipping solution for sellers. Our vision is to become the back-office hub for ecommerce sellers, for both their on-Amazon and off-Amazon business. We help sellers manage fulfillment operations across all their online stores, and ship orders to customers at the lowest cost and in the fastest possible time.
*The Role*
Veeqo, an Amazon Company, is seeking a highly skilled and experienced Sr. Content Marketing Manager with deep expertise in the ecommerce seller space to lead our content marketing efforts and drive awareness and consideration among merchant-fulfilled sellers and other ecommerce businesses. In this individual contributor role, you will leverage your strong connections and extensive knowledge of the seller landscape to build and scale compelling, sustainable B2B content marketing pillars that showcase Veeqo's value.
Key job responsibilities
- Develop and execute a comprehensive content marketing strategy that aligns with Veeqo's business objectives and resonates with our target audience in the ecommerce seller space.
- Build and manage an array of engaging content formats such as podcasts, YouTube series, thought leadership articles, whitepapers, case studies, and more, tailored to the specific needs and challenges of ecommerce sellers.
- Utilize your strong industry knowledge and seller familiarity to identify content opportunities, gather insights, and ensure accurate and compelling storytelling that resonates with the ecommerce seller community.
- Manage the entire content lifecycle, from ideation and creation to distribution and promotion across various channels frequented by ecommerce sellers.
- Continuously analyze and optimize content performance metrics, leveraging data-driven insights to refine and evolve the content strategy for maximum impact.
- Stay deeply immersed in industry trends, emerging technologies, and best practices in ecommerce and seller operations to ensure Veeqo's content remains relevant and valuable to our target audience.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Bachelor's degree
- Experience communicating results to senior leadership
PREFERRED QUALIFICATIONS
- Experience launching premium audio or video content series such as podcasts or YouTube series.
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