Senior Marketing Manager , Points
DESCRIPTION
Interested in an opportunity to move fast and make a big impact? Amazon Points team is looking for a talented marketer to lead marketing programs that are fundamental to the fast growth of the business. The marketing manager will champion programs from ideation and planning to execution including branding strategy for points programs, on-and off-site initiatives to drive awareness, customer research and Points based rewards strategy. If you are organized, analytical, detailed oriented, and can think big, this is a great role for you. In this role, you will have the opportunity to lead marketing program across channels, build experiences and offers customers will love and rave about, work with a cross-functional team of experts, and have the chance to learn and operate using Amazon’s cutting-edge machine-learning marketing engine.
This is high-impact role and the marketer will have opportunities to regularly present the program plan, results, and learning to leadership teams. As a part of Amazon's Point business, you will learn best practices in marketing, data analysis, marketing feature development, and machine learning.
The successful candidate has demonstrated:
- Proven success in delivering results in a fast-paced and dynamic business environment
- Considerable experience in consumer marketing such as channel marketing, retail marketing, product marketing, merchandising, or advertising
- Ability to use hard data and metrics to back up program recommendations and results
- An ability to think strategically and execute methodically.
- Plan, develop, and execute compelling customer acquisition or engagement programs
- Excellent understanding of consumer product marketing strategies especially in the off-line retail and high-technology space
- High attention to detail including precise and effective communications and proven ability to manage multiple, competing priorities simultaneously
Key job responsibilities
- Create marketing strategy for Points programs including branding and positioning for the program
- Create and manage Points Customer Research road map
- Create an integrated marketing plan for Points programs
- Coordinate a streamlined communication process (internal/external) with key financial partners. Develop marketing guidelines for partnerships
- Create strategies to optimize campaigns, execute, and report out results.
- Define on-going marketing road map for customer acquisition and engagement
About the team
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5121596051 5121553051
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Verbal and written communication skills at business level in English
PREFERRED QUALIFICATIONS
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
- Japanese Language (business proficiency) or experience working in Japan
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