Market Research Lead, Strategy and Brand Management
DESCRIPTION
Ring is where highly motivated, inventive people gather to create the future of how people connect to their homes and businesses. Ring is looking for an experienced Market Research Lead to drive primary research and deliver insights that guide strategic decision making across the business. As the Market Research Lead, you will be tasked with delivering the senior leadership team deep consumer insights to inform Ring's strategic roadmap.
This role will involve working proactively and collaboratively with stakeholders to define and execute research projects, as well as quickly executing ad-hoc research initiatives. We are looking for a researcher who will champion a customer obsessed mindset and drive insight-led decisions, working proactively to guide the organization in best leveraging primary research.
The successful candidate will be a self-starter who can build trust quickly. They will serve as a figurehead of the research discipline, presenting to the most senior leaders and educating cross-functional teams. The ideal candidate thrives in a fast-paced, high-growth, and ever-changing environment, with the ability to drive consensus. This person has the capacity to assimilate data and hone in on key insights that drive impactful business recommendations. The measure of success in this role will be the velocity, quality and clarity in data storytelling, that ultimately has a demonstrable impact to the business.
If you share our passion in creating a better future at scale, thrive in fast-paced environments, enjoy the flexibility of working on different types of projects, and enjoy the challenge of connecting customer needs with business goals, we want to hear from you.
Key job responsibilities
-Identify and interpret macro trends, define consumer white space for product teams
-Design research instruments (surveys, discussion guides, etc) and sampling techniques to gather high-quality data
-Educate and elevate general understanding of customer needs across the business
-Analyze primary research results to uncover insights and strategic guidance
-Effectively communicate insights and recommendations to marketing leadership through written narratives and presentations
-Build and manage an ecosystem of research partners to support research initiatives
-Identify opportunities to combine data sources to uncover new, impactful insights
-Consult with cross-functional stakeholders on leveraging research to maximize return on investment
BASIC QUALIFICATIONS
- 6+ years of experience in marketing research, customer insights, or a related field
- Expertise in both qualitative and quantitative research methodologies
PREFERRED QUALIFICATIONS
- 10+ years of experience in marketing research, customer insights, or a related field
- Proven track record of communicating research findings and strategic guidance to senior leadership
- Exceptional project management, problem-solving, and critical thinking skills
- Excellent written and verbal communication abilities
- Experience driving alignment and collaboration with cross-functional teams
- Background in B2C, B2B and/or technology industries preferred
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,100/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.