Digital Marketing Manager, CNGS MKT Lifecycle
DESCRIPTION
We are looking for a passionate digital marketing manager to turn the insights of SP journey and obstacles into actionable go-to-market plan, with focus on digital and social contents creation and management. In this role, you will develop the most efficient communication strategy and contents, and co-work with the broader MKT team and business team to maximize impact during SP’ lifecycle.
Key job responsibilities
• Dive Deep into Sellers’ insights, identify opportunities to assist SP overcome obstacles;
• Own and create marketing content (Prospects nurturing contents, Wechat contents, videos, live-broadcasting, etc.) for new SP engagement and education;
• Collect Seller insights to optimize process/program offerings;
• Set up marketing input and output goals, design and track marketing metrics and always seeking ways to improve;
• Communicate with program key stakeholders as MKT channel owner, Product manager and business team, etc.
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using data and metrics to drive improvements
- Experience using Microsoft Excel to manipulate and analyze data
PREFERRED QUALIFICATIONS
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation