Senior Marketing Manager - Amazon Delivery Service Partners
DESCRIPTION
At Amazon, we're working to be the most Customer-centric company on earth. One customer experience that we’re constantly looking to take to a new level is how we fulfil and deliver their orders. Our goal is to exceed the expectations of all our customers by ensuring that their orders, no matter how large or small are delivered where and when they need them, as quickly, accurately, and cost effectively as possible. To meet this goal, Amazon is continually striving to innovate and provide best-in-class service levels through the introduction of pioneering new products and services in the last mile delivery space. Come join the team and help us make history!
Amazon Logistics is seeking a Senior Marketing Manager to lead strategic candidate attraction and engagement initiatives with last mile vendors in Japan. This role will be critical in developing innovative marketing approaches to attract high-quality delivery associates across our network. You will be responsible for attracting prospective candidates across Japan using brand and performance marketing strategies to drive inbound leads into applications. You will aggregate and analyze inputs from multiple sources to identify and drive recruitment marketing campaigns across multiple markets. As well as driving program awareness and acquisition, you will be responsible for strategic projects to improve effectiveness of marketing across the team, budget ownership, agency management and marketing reporting inputs to senior leaders.
The ideal candidate has a track record of success in marketing strategy, and a strong background in performance marketing and lead generation campaigns. You also have proven experience managing priorities and working effectively across a number of internal stakeholders, strong project management skills, attention to detail, and an entrepreneurial, creative spirit. You will need to be able to move between strategy and execution on a daily basis. You have experience and influence in cross-team collaboration across multiple projects. A successful candidate will be highly analytical, resourceful, customer focused and have a proven track record in taking on end-to-end ownership and successfully delivering results in a fast-paced and dynamic business environment.
Amazonは、地球上で最もお客様を大切にする企業を目指しています。高いレベルのカスタマー・エクスペリエンスを実現できる領域のひとつが、Amazonの配送事業です。
Amazonのラストマイル配送を担うデリバリーサービスパートナー（DSP）事業のビジョンは、オーナーとして事業を経営する世界最高のチャンスとなること。安全で質が高く、持続可能な配送会社を小規模事業主が経営することで、自分自身、働く仲間たち、そして地域社会のためにより良い人生を築くことを応援することです。
私たちは、配送会社の事業主がドライバーを増員し、事業を大きくするための戦略的なプログラムをリードするマーケティングマネージャーを求めています。この役割は、事業主の経営課題を理解し、革新的なドライバー募集の仕組みをゼロから構築します。マーケティング戦略を策定してブランドの立ち位置やメッセージを決めるところから、業務プロセスの設計、認知向上や集客のための施策展開、結果の検証までを担えるこのポジションは、自らのアイデアで業界に変化を起こしたい方に最適です。
理想的な候補者は、マーケティング戦略立案および、リード獲得のための施策展開で成功実績のある方です。また、不確定要素があるなかで複数のプロジェクトを進めるプロジェクト管理スキルと、多くのステークホルダーを巻き込んで変革を推進する意欲、新しいプログラムを実現する起業家精神とクリエイティビティを持っていることが求められます。
事業理解のための参考記事：
1. お客様の利便性向上のためにアマゾンロジスティクスが5年間で行ってきたこととは？ (Amazon Blog） https://www.aboutamazon.jp/news/delivery-and-logistics/amazon-logistics-five-year-journey
2. Amazon、次世代の「デリバリーサービスパートナープログラム」の運用を開始 （ニュースリリース） https://amazon-press.jp/Logistics/Logistics/Press-release/amazon/jp/Ops/230330_New-DSP/
3. Amazonが配送ビジネス立ち上げの夢を追う起業家を後押しするプログラムを開始（Amazon Blog） https://www.aboutamazon.jp/news/delivery-and-logistics/amazon-empowers-entrepreneurs-wishing-to-launch-delivery-businesses
4. 配送ビジネスを起業したい人をAmazonがサポート。実際に配送事業を立ち上げた事業者に聞く「よかったこと」 （Amazon Blog） https://www.aboutamazon.jp/news/delivery-and-logistics/interview-on-the-highlight-of-starting-logistic-business
5. DSPプログラム紹介サイト https://logistics.amazon.co.jp/
Key job responsibilities
o Develop comprehensive marketing strategies for talent acquisition
o Manage multi-channel marketing campaigns
o Developing metrics and measurements to determine campaign effectiveness, including partnering with BI team, media agency and third-party vendors to implement performance measurement automation, attribution and channel optimization
o Collaborate with cross-functional teams to drive strategic candidate attraction
o Utilize data-driven insights to optimize marketing tactics
o Enhance candidate experience and engagement
BASIC QUALIFICATIONS
- Japanese and English proficiency required
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of integrated marketing strategy experience
- Proven expertise in digital marketing channels
- Strong analytical and communication skills
- Ability to balance strategic thinking with tactical execution
PREFERRED QUALIFICATIONS
- Experience managing senior leadership communications
- Advanced data analytics skills
- Proven success in agency relationship management
- Track record of developing comprehensive, full-funnel marketing campaigns
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.