Associate Social Campaign Manager, Reputation Marketing & Insights
DESCRIPTION
Amazon's Reputation Marketing & Insights team is seeking a creative and high-judgement social campaign manager to guide the content strategy, development, and optimization for its paid social advertising. You will partner across in-house and external creative partners, internal Public Affairs experts, research leads, and media planners to develop compelling social-first experiences for our brand reputation campaigns.
The ideal candidate has a passion for human storytelling and content creation, as well as a curiosity for how to constantly optimize our social media campaign activations. They should have a strong understanding of the current social media landscape and the ability to identify, analyze, and translate trends into campaign activations, when applicable. They thrive in a fast-paced, creative environment, and have a proven track record of develop world class social content with measurable results. They will work closely with agencies that manage the deployment and reporting of our paid social in order to identify optimization opportunities. They are fluent in how to optimize content for campaign objectives from awareness to engagement and will work closely with our organic social and internal communications teams to ensure we area executing a consistent audience experience.
Key job responsibilities
- Ownership: Take pride in brand storytelling and creating compelling content that meets campaign objectives and is useful for audiences.
- Social content strategy: Contribute to social advertising strategies that are in line with our brand reputation campaign goals.
- Content development: Own the development of world class, audience-first paid social creative that integrates into brand reputation campaign, is native to social channels, and leverages third-party-created content when applicable.
- Measurement and evaluation: Use data and audience insights to ensure that we are creating work that our audiences find compelling and useful.
- Social insights: Stay on the leading edge of latest trends and opportunities in the world of social media and provide POVs on where our brand reputation campaigns have opportunities.
- Collaborate with internal social teams to ensure social campaign creative is additive to Amazon’s broader social presence.
- Present ideas and concepts to stakeholders internally and externally.
- Manage multiple projects and meet ambitious deadlines.
- Write and edit social copy used in campaigns social channels.
About the team
The Reputation Marketing & Insights team employs a range of data inputs to learn about the most impactful way to reach our audiences. While we follow the data, we are also not afraid to challenge it. We elevate truths about our brand. We meet our audiences where they are and go deep on channel-specific creative. Most of all, we respect our audiences through thoughtful and intentional work. Our team strives to identify the persuasive return on investment for every dollar we spend. We build marketing plans that persuade our core audiences through best-in-class media tactics and measurement methodology that enables us to optimize towards the principles and platforms that achieve real-world outcomes at the expense of those that don’t. Our team puts a high value on work-life balance. It isn’t about how many hours you spend at home or at work; it’s about the flow you establish that brings energy to both parts of your life. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives. Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop and take on more complex tasks in the future.
BASIC QUALIFICATIONS
- 7+ years of digital communications and social media experience at advertising agencies and/or in-house creative departments.
- Proven track record of delivering high quality social media campaigns in dynamic environments.
- Fluent with advertising and content features on: Twitter, LinkedIn, Facebook, Instagram, TikTok, Snapchat, YouTube, Reddit, and emerging social platforms.
- Experience using a range of audience intelligence and social performance data to inform content development and campaign strategy, using the latest social media monitoring and analysis tools.
- Quantitative and analytical skills including experience working with advertising performance metrics. Understanding of creative development process and media planning.
PREFERRED QUALIFICATIONS
- You have the ability to conceptualize and execute projects simultaneously, with strong bias for action.
- You are highly detail-oriented, have excellent organizational skills, and ability to multi-task.
- You are a sharp, scrappy, and innovative problem solver.
- You tell stories that connect brands with customers in a meaningful way, across channels, creating work that's on strategy and delivers results.
- You have good judgment, particularly in narrow timeframes and under pressure.
- You enjoy presenting your work and handle feedback gracefully.
- You use data and insights to create work that resonates with customers.
- You are a self starter and always look for ways to contribute.
- You aren’t afraid to question the status quo, and take steps to change things for the better.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.