Retention Marketing Manager - 18 Months Contract
DESCRIPTION
At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.
ABOUT THIS ROLE
Reporting into the Director of Retention, you’ll manage a roadmap of activities driving engagement and retention of members at key moments in the customer lifecycle and lead experimentation across Audible apps and website.
ABOUT YOU
We are looking for a talented Retention Marketing Manager to join our Global Acquisition and Retention Team. As a Customer Obsessed marketer, you’ll be responsible for keeping our members happy, ensuring they are getting the most from their membership and its myriad benefits.
As a Retention Marketing Manager, you will...
- Develop comprehensive retention marketing strategies tailored to different user segments, focusing on increasing app engagement and reducing churn rates. These will include (but not be limited to) tests that strengthen the value proposition, educate about product and champion differentiated content
- Plan, execute, and optimize app and web campaigns with inhouse (Audible/Amazon) MarTech tools. May also leverage channels such as push notifications, in-app messaging, email, and social media to re-engage inactive users and prevent churn
- Conduct rigorous A/B tests to evaluate the effectiveness of different retention tactics, iterating on campaigns based on performance data to continuously improve results
- Develop and implement lifecycle marketing campaigns to guide users through key stages of their app journey, from onboarding to retention and reactivation
- Collaborate with product teams to implement features and functionalities that enhance user engagement and satisfaction, providing valuable insights and feedback based on customer data
- Monitor and report on key retention metrics such as retention rate, churn rate, and customer lifetime value, providing regular updates to stakeholders on campaign performance and impact
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
BASIC QUALIFICATIONS
- 3+ years experience developing and launching email, on-site and app marketing campaigns
- Project management experience
- Experience working in a cross functional setup that spans product, tech, QA and international teams
PREFERRED QUALIFICATIONS
- Retention marketing experience
- Analytical skills, including the ability to understand data and gain key insights to drive the business
- Excellent verbal and written communication skills
- Demonstrable organizational skills
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Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.