Sr. Engagement Manager, Amazon, Amazon MX Player
DESCRIPTION
Amazon and MX Player recently joined forces to accelerate premium free entertainment for 250 million users in India. With this acquisition, Amazon merged two of India’s most popular free AVOD (or ad-supported video on demand) services – MX Player and Amazon miniTV into one service - Amazon MX Player.
Amazon MX Player is Amazon India’s big bet in terms of shaping the future of the free AVOD landscape in India. We are looking for a monetization strategy leader, who can help us shape our advertising sales strategy. This is an exciting opportunity for someone who wants to work in a start-up like environment and is passionate about digital media.
You can read about the service here:
https://www.aboutamazon.in/news/entertainment/amazon-minitv-mx-player-merger
https://economictimes.indiatimes.com/industry/media/entertainment/amazon-merges-minitv-with-mx-player-to-create-a-free-streaming-giant/articleshow/114007982.cms
Key job responsibilities
• Lead and execute the strategy of re-engaging customer cohorts: managing creative processes, targeting and segmentation, planning, execution, reporting, and optimization.
• Develop Entertainment use-cases specific customer insights and follow segment trends closely to anticipate challenges and opportunities
• Develop, implement and evolve a cutting-edge strategy to showcase the depth of content catalogue.
• Identify opportunities and responding accordingly, engaging cross functional teams (product, tech, BI) where necessary
• Develop marketing metrics, goals, and KPIs to measure and track business results. Set up regular touchpoints with key stakeholders to review funnel health, assess pipeline health, and present learnings and opportunities to leadership.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
PREFERRED QUALIFICATIONS
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
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