Sr. Product Manager Homepage and Events, TR Marketing
DESCRIPTION
The Turkey Marketing team is looking for a homepage and event manager, who is customer-obsessed and has data-driven marketing mind to strengthen our ability to delight customers.
As Sr. Product Manager Homepage and Events, you will work with local and international marketing and business stakeholders, balancing different needs in an ambiguous scenario. You will support new launches and drive experiments to enhance Homepage customer experience and engagement. Additionally, you will lead the cross-channel integrated marketing plan to launch promotional events like Prime Day and Black Friday, driving a cohesive communication strategy across stakeholders.
We are seeking an experienced marketing professional to lead and own customer-facing marketing initiatives and implement best-in-class strategies. The successful candidate will have a strong track record of delivering customer insights and execute cross channel marketing campaigns to drive customer acquisition, activation, reactivation and retention. Serving as a bridge between our customers and the business, this individual will have the responsibility to drive online marketing strategies to influence customer perceptions.
The successful candidate must have the ability to work autonomously, have excellent written and verbal communications skills and the ability to influence others and balance conflicting priorities, working closely with various local and global teams (commercial, creative, product, advertising).
Key job responsibilities
• Own Turkey Homepage strategy, balancing stakeholder priorities considering customer data, tenets and business long-term goals.
• Owns Homepage content calendar, partnering with internal creative teams to drive fresh and seasonal content, supporting discoverability.
• Rolls out Homepage experiments and new feature launches, leading localization and training local partner teams.
• Tracks and reports on Homepage performance.
• Acts as the onsite customer experience quality gate-keeper for Homepage and Events.
• Lead cross-channel integrated marketing plan for major promotional Events like Prime Day and Black Friday, including strategy write-up, implementation and post-mortem.
BASIC QUALIFICATIONS
9+ years of professional non-internship marketing experience
- Experience in online advertising/marketing/digital media
- Experience in homepage management in TR e-commerce is a plus
- Experience building, executing and scaling cross-functional marketing programs
- Experience using data and metrics to measure impact and determine improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Speak, write, and read fluently in English
- Speak, write, and read fluently in Turkish
PREFERRED QUALIFICATIONS
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience with test and learn, marketing optimization, and experimentation
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