Sr. Agency Development Manager, Amazon Ads
DESCRIPTION
Amazon Ads is dedicated to driving measurable outcomes for brand advertisers and agencies. Our full funnel ad solutions—including display, video, and custom ads—leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more. The Agency Development Managers (ADM) own the Amazon Ads/Agency Holding Company relationship at the most senior level. ADMs are tasked with accelerating Amazon Ads revenue, increasing Amazon Ads tool adoption and increasing penetration of the total advertiser universe in each agency. Candidates must be excellent communicators, experienced in operating at all levels of matrixed organizations, strategic thinkers with the ability to earn the trust of partners across Amazon and our agency clients. Candidates must make data-driven decisions, set and achieve goals, and have the ability to “think big” while prioritizing and delivering bar-raising experiences to Amazon Advertising’s media agency customers. In addition, candidates should be comfortable with complex data sets and have the ability to invent and simplify for customers. ADMs play a critical role in arming agencies with the knowledge and tools to develop and sell through Amazon-focus ideas to their clients. You will be accountable for advertiser growth via strategic alliances, education, and ideation directly with agencies.
Key job responsibilities
• Build and manage a detailed engagement strategy to C-Level, SVP/VP-Level and influencers/decision makers of all sizes within the agency and be able to handle complex discussions
• Create and execute cross-team project plans
• Develop commercial structures to create incremental opportunities for growth on branding solutions with a focus on video centric solutions
• Lead education and enablement of key agency functions including delivery of training, roadshows, summits and other agency-wide events
• Build and execute business plans with key agency stakeholders which drive adoption of Amazon Advertising’s tools and products
• Lean into key advertisers at the agency to increase revenue across multiple Amazon Ads products
• Liaise with global teams to identify transformative opportunities for agency partnerships
• Report on program and project progress and status consistently and in a transparent way
• Work across multiple resources and orchestrate multiple activities at once to get things done
BASIC QUALIFICATIONS
• Strong business leader with a deep understanding of the Advertising and Media Landscape
• Experience in agency development, business development, partnerships or sales at a major media company and/or experience working in a 'Big 6' Holding Company
• Expertise in digital advertising with focus on Connected TV/Video
• Experience in Media Planning, Buying or Selling (Connected TV, TV, Video Strategies)
• Established relationships at, and/or deep understanding of, ‘Big 6’ Holding Companies
• Experience in agency stakeholder relationship management (particularly across Strategy, Planning and Investment functions), translating their business needs into revenue driving opportunities for mutual success
• Thrive in fast paced dynamic environment, be adept at dealing with ambiguity and have good communication and presentation skills
• Strong analytical abilities and confidence in the use of data
PREFERRED QUALIFICATIONS
Displaying a consultative style, candidates must be excellent communicators, experienced at operating to C-Level with agencies and advertisers, and able to earn trust with senior stakeholders across other Amazon teams. In addition, candidates should be comfortable with complex data sets and have the ability to invent and simplify for customers. A strong knowledge of the video and programmatic trading landscape is important. Candidates must be self-motivated, have high tolerance for ambiguity, happy to work autonomously and highly goal-oriented in order to contribute to Amazon Advertising’s ambitious growth plans.
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