ICAA Brand Partnerships Specialist, Video Strategy and GTM
DESCRIPTION
Amazon Ads is the advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (from upper-funnel video solutions like Prime Video to performant sponsored ads), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions. We offer advertisers premium brand placements on our owned and operated properties, including Prime Video, Thursday Night Football, Twitch, and FireTV as well as on third-party publishers via Amazon Publisher Services.
We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers, from first discovery to loyalty in a unique and compelling way versus any other media platform at scale.
We seek a seasoned Brand Partnerships specialist to join the Global Entertainment Brand Partnerships team. This new role will report directly to the Global head of Entertainment Brand Partnerships, within the broader Video Strategy & GTM team. This specialist will work in partnership with Prime Video and Amazon MGM Studios to define integration, sponsorship, and branded content opportunities across Prime Video titles, determine GTM strategies, partner with sales to develop go-to-market (GTM) strategies including pricing/packaging and execution, and ultimately ensure Amazon’s sponsorships meet the needs of our advertising customers. This role will focus on our ICAA markets, including Canada, Mexico, Brazil, Japan, Australia, to name a few. He/she will partner with the broader WW and regional GTM teams, helping to set the Sponsorship & Brand Partnerships Video strategy.
This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing innovation and growing adoption of Amazon Ads.
Key job responsibilities
• Drive the vision, value proposition, programs, planning, and packaging solutions to grow our video GTM approach across video sponsorship products
• Work directly with regional Video Sales Specialist and sales team via sales enablement and demand generation strategies to achieve our revenue and adoption targets
• Develop the end-to-end strategy for positioning, pricing, packaging, and planning of Amazon’s sponsorships offerings
• Aggregate VOC and partner with WW GTM to drive video solutions for customers and growth for Amazon; produce stack-ranked set of sales priorities, and influence requirements, roadmap decisions and trade-offs
• Partner with Prime Video & Studios on content inputs to inform GTM strategies for Sponsorships & Brand Partnerships
• Partner with Ads Marketing on Video Sales and Marketing narratives
• Assist in regional training development for sales enablement execution
A day in the life
The ideal candidate will possess a premium content advertising, revenue focused, and strategic leadership background within video and STV that enables them to drive a comprehensive strategy around how Amazon approaches video advertising sponsorships. This specialist will partner cross-functionally across leaders within Amazon Ads, Prime Video, and Amazon MGM Studios
BASIC QUALIFICATIONS
- Bachelor's degree
- Experience developing strategies that influence leadership decisions at the organizational level
- Minimum of 5+ years of experience in sponsorships, brand partnerships, integrated marketing, or related roles, in the video advertising or streaming industry.
- A self-starter with demonstrated ability to think strategically and analytically about sales, business, product, and technical challenges with the ability to build and convey compelling value propositions and work cross-organizationally to build consensus
- A strong track record in sponsorships, integrated marketing, sales strategy, business development, digital media strategy / GTM at a media & entertainment company
- Experience working with Product teams for roadmap decisioning and packaging
- Experience working with content creators and show-runners to develop advertising opportunities
- Ability to quickly assess current high-potential opportunity and articulate a compelling vision for the existing teams to rally around and organize to deliver
- Experience building and deploying GTM strategies, with an emphasis on creative solutions, packaging, positioning and messaging. A track record of working with customers to introduce new products, develop market fit, and help the broader organization scale sales of the solution. Building collateral to support (Powerpoint)
- Possess analytical and quantitative skills with an ability to use data and metrics to back up assumptions, develop business cases, and complete root cause analyses
PREFERRED QUALIFICATIONS
- Experience interpreting data and making business recommendations
- MBA or advanced degree
- Demonstrated ability to operate autonomously while defining and delivering priorities amidst ambiguity
- Experience building and executing product and sales strategies across teams at scale globally
- SQL /Data Analysis proficiency to build data driven sales strategies
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.