Copywriter, Brand Innovation Lab, Entertainment and Telco
DESCRIPTION
We are looking to hire an experienced, thoughtful, strategic Copywriter to join the Brand Innovation Lab Scaled Innovation team as we invent new ways to scale premium advertising experiences. The candidate needs to have a knack for delivering clear, compelling, straightforward, and insightful copy for advertisers and customers.
You'll partner with Product Managers, UX Designers, Front End Engineers, Program Managers, and Solutions Managers to productize components and features that generate optimized Stores pages. You'll assist on projects, present to key stakeholders, and develop work that scales to self-service advertisers. You'll leverage technology to create optimal workflows and operate well within ambiguity.
This role will use data to uncover insights, craft go-to-market materials, presentations, and creating optimized templates. You have strong presentation, and storytelling skills, as well as an acute attention to detail. You display exceptional writing skills and are able to simplify complexity.
Key job responsibilities
- Leverage writing skills to build clear, concise positioning for new features built for scale
- Experience collaborating with multi-disciplined team to create customer-focused solutions that deliver on advertiser objectives.
- Works collaboratively in developing campaigns, identifying problems, and inventing solutions with minimal guidance.
- Data-driven and obsessed with understanding customer behavior to invent and simplify.
- Create concepts, present and execute campaigns on behalf of our advertiser’s needs.
- Ability to manage multiple projects while meeting tight deadlines.
A day in the life
In this role, tactics and strategic decisions may be unclear but the individual works independently and seeks direction. They influence teams and multiple external partners. They develop interconnected deliverables for difficult creative initiatives and synthesize customer research and data to support decisions. They guide brainstorms and collaborate with diverse creative disciplines. The individual is clear and concise in verbal and written communication and present decisions to leaders. They impact the customer experience at the strategic level, contribute to team goals, and drive business results. Additionally, they development internal processes that streamline delivery and raise the creative bar.
About the team
Amazon's Brand Innovation Lab works with brands and agencies to develop campaigns that engage consumers at multiple stages of the marketing journey, building brand awareness, relevance, consideration, acquisition and loyalty. Our global creative team of storytellers and innovators include strategists, creatives, design technologists, engineers, producers and more, collaborating to create solutions customized to our advertisers' goals.
BASIC QUALIFICATIONS
- Minimum of 6 years copywriting experience at advertising agencies and/or in-house creative departments
- Must have an online portfolio URL in your resume, demonstrating copywriting and conceptual thinking skillset, as well as big campaign thinking that can extend into any medium
- Strong understanding of digital and social platforms, as well as their use within marketing
PREFERRED QUALIFICATIONS
- You are resourceful, insightful and an innovative problem solver.
- You have the ability to work efficiently and demonstrate a bias for action in a fast-paced, ambiguous environment.
- You bring verbal flair and conceptual excellence to the work, inspiring clients and team members to raise the creative bar.
- You regularly push your comfort zone to stretch and improve yourself, never thinking "that's not my job".
- You are passionate about design, technology, advertising, marketing, and are always keeping pace with it.
- You use data and insights to create work that resonates with customers.
- You are ego-free and are highly collaborative, working with a diverse group of people and learning from them.
- You are a self-starter, spotting an opportunity and making something out of nothing.
- You aren’t afraid to question the status quo, and take steps to change things for the better.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $108,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.