Paid Media Marketing Manager , Amazon Music
DESCRIPTION
Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. Amazon Music Unlimited subscribers in the U.S., UK, and Canada can now listen to one audiobook a month from Audible’s unparalleled library of premium audio storytelling content, including a U.S. catalog of more than 1 million of the most popular and enduring audiobooks in the world.
We are looking for an experienced Paid Media marketing professional to help drive worldwide customer acquisition through our Display and Paid Social channels. This role will own execution of experimentation for audiobooks (Value Prop/ RTBs and Content marketing) through core Paid Media channels. They will collaborate with Brand Media manager on full funnel media plan and execution including GTMs and content marketing campaigns. This person will build and manage the execution of highly impactful acquisition campaigns, and test into white space opportunities. An entrepreneurial spirit, a creative mindset for pushing boundaries, and the ability to work effectively with a large number of partners and international stakeholders are some of the key skills we are looking for.
We are looking for candidates with:
• The ability to create innovative marketing programs and/or partnerships to drive customer acquisition through Paid Social and Display advertising.
• Excellent time management skills: ability to thrive in a fast-paced environment and to manage multiple, competing priorities simultaneously.
• Exceptional analytical skills with a strong bias towards decision making based on data.
• Advanced Excel user able to use it to analyze, extract insights and present recommendations.
• The ability to make things happen quickly with large, less nimble partners and/or teams.
• Superior verbal and written communications skills with extreme attention to detail. Ability to take, drive and/or influence strategic decisions.
Key job responsibilities
• Drive paid advertising initiatives via Display, App Marketing and Paid Social channels to drive WW customer acquisition for Amazon Music.
• Understand and create customer segmentation, cohorts and testing plans to optimize for customer acquisition.
• Continuous A/B testing in paid media channels for Audiobooks, including creative imagery, messaging and CTAs.
• Establish automated reporting and optimization processes. Provide complete performance reporting and analysis on marketing campaigns and take relevant action on insights gained.
• Collaborate closely with technical, business, finance, creative and design teams within Amazon to manage simultaneous time-sensitive projects.
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal to senior leadership
- BA/BS, MBA or equivalent work experience.
- 4+ years of ROI-focused digital marketing experience in a consumer facing technology organization, including the strategic management and hands on execution of paid media channels (Display, Paid Social etc.)
- Experience managing multi-million dollar paid media budgets.
- Experience building, executing and scaling marketing programs across multiple international markets.
- Advanced Microsoft Excel skills, including the ability to work with large data sets
- Exceptional analytical and quantitative skills, with a natural curiosity to measure, test, learn and iterate in order to get the best results possible.
- High attention to detail, across both business and technical domains.
PREFERRED QUALIFICATIONS
- 3+ years of performance marketing experience for consumer technology product or service.
- Experience in the entertainment, media industry and/or subscription business.
- Direct, hands-on experience with Google Demand Gen, YouTube, DV360, Amazon Display Ads and other DSPs, Social media channels WW (Meta, Pinterest, Snap, Reddit etc.)
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.