Poland Social Lead, Prime Video , Prime Video
DESCRIPTION
We’re Amazon Prime Video’s in-house EU Social Media team. Content & Pop-Culture Junkies at heart, we believe that the best stories empower people and drive meaningful change in the world, one episode at a time. Our ambition is to connect authentically with customers through topical & locally-nuanced stories that entertain, delight or inspire. This involves planning, creating, iterating and distributing bespoke Editorial Content in various formats through Social Media platforms. We strive to make our feeds as engaging as our customers’ favourite TV shows.
We’re peculiar and highly innovative. Curiosity and innovation are highly encouraged and valued. We like to say yes to big thinking, understanding that means taking well-calculated risks and occasionally failing, but always learning. We don’t hesitate to roll up our sleeves to get things done. We don’t believe in “That’s not my job”, and focus on doing what’s right for our customers. We like to say that it's always Day 1 — we're constantly looking to re-invent ourselves, breaking things (and building better things) along the way, while making history.
We are looking for a highly motivated, innovative and performance-oriented Social Lead with a fluent level of English and Polish to help grow our business in Poland. You will bring your experience supporting best-in-class Social presences and campaigns for major brands (agency or client side).You are genuinely passionate about Entertainment - if you spend your weekends recommending what show or movie your friends should watch next, that’s a great start. You have a deep understanding of what content resonates across the Social Media landscape. You obsessively keep up with the latest digital trends, and you’ve probably introduced friends and family to your favorite Creators and handles. You stay curious, have ruthlessly high standards, and you're able to seamlessly switch between 'doing it yourself' and 'sprinkling magic dust' on agency work. You're comfortable using data to test, evaluate and refine your output - and prove impact. You are comfortable moving between right and left brain thinking, with your day-to-day including both creative and innovative thinking and diving deep in measurement and process improvement.
You are willing to be based in Warsaw (or London) and travel when required
Key job responsibilities
- Support the development and implement channel and growth plans for Prime Video's Social in Poland
- Support the development and implement standout campaigns for local as well as global priority launches and distinct Editorial content across Prime Video's Social handles that drive follower growth, engagement and watch time
- Support highest-bar measurement and analytics of Social campaigns and Editorial across Social platforms including cadenced reporting
- Collaborate into topical trending content and make Prime Video part of the conversation
- Manage collaboration with a complex network of internal (e.g. Marketing, PR, Content Teams) and external stakeholders (e.g. agencies, production companies, talent) to ensure strong working relationships and ensuring alignment with Amazon's goals and maintaining the highest standards of creative output
- Collaborate with Social platform partners to help identify new opportunities and ensure the business is adopting the latest product features and best practices
- Input into Social campaign and ensure it stays within the content budget
- Analyze campaign performance, market trends and customer insights to continuously make recommendations to help and drive innovation in our approach
BASIC QUALIFICATIONS
- Fluent level of English and Polish (verbal & and written)
- Extensive experience in developing and managing Social channels and campaigns of significant scale for brands
- Experience in using data and metrics to measure and report impact and shape action plans
- Experience in creating engaging Social content
- Agency management / steering experience
- Extensive know-how about the ever-changing Social Media landscape
- Proven track record of generating significant Earned Media for globally recognized brand
PREFERRED QUALIFICATIONS
- Entertainment experience
- Deep knowledge of Pop Culture/Movies/TV/Music
- Editorial experience in digital publishing world
- Experience with Paid Social Media
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