Mktg Mgr, Education Partnerships, Amazon Ads
DESCRIPTION
Amazon Ads operates at the intersection of ecommerce and advertising, offering a rich array of digital advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon owned and operated sites and on other high quality sites across the web. We start with the customer and work backwards in everything we do, including advertising. Amazon Ads is a rapidly growing business. We are a highly motivated, collaborative and fun-loving team with an entrepreneurial spirit and bias for action.
We are looking for an experienced marketing/business leader to join our SMB marketing team for Amazon Ads. In this role, you will lead a net new, strategic program to scale B2B educational content through external partnerships. This is a highly visible opportunity to own a zero-to-one program. You will be responsible for setting the vision, scoping the possibilities, prioritizing the opportunities, and delivering results.
The ideal candidate for this role understands digital advertising and is passionate about building a best-in-class B2B education network. You are a strong communicator who can earn trust with both internal and external stakeholders. You have a relentless focus on testing and learning in a data driven environment, using customer data and insights to deliver bar-raising experiences. You are excited by white space opportunities and seek to work autonomously, handling multiple initiatives simultaneously, and prioritizing accordingly to contribute to ambitious growth plans.
Key job responsibilities
Build a net new program to develop a network of B2B education partnerships
Develop scaled mechanisms to syndicate and co-create content
Conduct customer research around preferred educational channels, tools, and formats
Align internal teams on content development priorities across business goals and customer problems
Explore net new external partnerships with tool and service providers, industry and government associations
Develop KPIs and insights both internally and with external partners to measure success; and optimize
About the team
The global SMB (Small and Medium Businesses) Ads marketing team serves unmanaged advertisers globally. Our mission is twofold: 1) Grow Amazon Ads awareness & consideration amongst SMBs globally 2) Drive Sponsored Ads demand for the self service organization (SSO) channel.
BASIC QUALIFICATIONS
5+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
master's degree
PREFERRED QUALIFICATIONS
Knowledge of InDesign, Photoshop, Illustrator, Keynote
Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
Experience leading creative development of innovative creative from concept to delivery
Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
Experience presenting creative concepts effectively to senior executives
Experience managing multiple projects and meeting aggressive deadlines
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