Retail Channel Marketing Manager, Amazon Devices
DESCRIPTION
Do you want to work in one of the fastest growing and most innovative businesses at Amazon? Amazon Devices, the team behind Amazon Echo with Alexa, Kindle and Fire TV, is searching for a hands-on and customer-obsessed marketing professional to lead our channel marketing across ANZ.
This role will develop and own the strategy of how our products show up in the retail channel and how our customers interact with our brands (in-store fixtures, point-of-sale merchandising, demo, online execution). You have experience working with external agencies to bring in-store merchandising to life in key consumer electronics retailers - briefing agencies, setting workbacks, communicating execution plans, approving creative, understanding nuances of retailers’ store layouts and customers, and liaising with retail buyers/marketing managers. You will partner with internal category teams and account managers to set the channel marketing strategy by retailer and secure the best outcomes for our brands and product launches in the retail omni-channel.
As the owner of ANZ retail experience with and through channel partners, you will work closely with global and local stakeholders to develop break-through in-store and digital experiences, and create rigorous analytical processes to measure their efficiency to optimise the overall budget. You thrive in a fast-paced environment, are an expert multi-tasker, and insist on the highest standards for your deliverables. You think strategically, but execute methodically and can comfortably navigate highly ambiguous environments to deliver results.
Key job responsibilities
- Create a best-in-class experiences for our customers across our omni-channel retail presence in ANZ.
- Hold a deep understanding of our customers in each class of trade (i.e., consumer electronics, department stores, mass retail, Telco, etc.) and develop strategies for in-store and online executions that achieve cut-through.
- Work closely with category teams and account managers to align in-store executions with over-arching business goals (i.e., executions that focus on strategic messages, products, launches, retail partners).
- Lead creative briefing and execution of merchandising in-store (fixtures, POS, demo) and online (detail pages, brand stores, awareness placements) to enhance customer engagement, lower funnel conversion, and story-telling for our products.
- Own the end-to-end brief to execution process to deliver high impact, cost effective display solutions, and deliver on KPIs such as customer experience, impact, speed and ROI.
- Own the Channel Marketing budget and maximise usage within the internal spend guidelines.
- Work with Amazon and partner agencies to lead briefing, execution and sign-off of in-store merchandising collateral. Coordinate cross-functional teams, internally and externally, while meeting tight deadlines and ensuring compliance with global brand guidelines.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing budgets
- Experience using Microsoft Excel to manipulate and analyze data
PREFERRED QUALIFICATIONS
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience with marketing strategies in online and mobile channels
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience delivering highly visible and effective customer-facing programs and experiences
Acknowledgement of country:
In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
IDE statement:
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer, and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected attributes.