Creative Director, Premium Content Production
DESCRIPTION
As a Creative Director in the Brand Innovation Lab’s Premium Content Production team, you will be leading one-of-a-kind campaigns for a wide range of global brands from creative brief to launch. You'll partner with solutions managers to lead Prime Video Sponsorships, innovations and campaigns. You'll be responsible for partnering with art directors, copywriters, designers, and solutions managers. You and your team will partner closely with content producers and design technologists to create innovative programs using the full Amazon’s canvas (i.e. Alexa, Twitch, IMDb, Prime Video). You'll lead projects and own client relationships, focusing on creating work that benefits the end customer while pushing the creative envelope.
Through a deep understanding of Amazon’s suite of tools and services, CD’s recommend a campaign framework that balances advertiser goals with customers’ expectations of frictionless commerce.
In this role, you will craft high-level creative strategies that solve business needs for brands. You’ll think across Amazon platforms and beyond, manage complex projects, and create tailored content across channels driving the marketing objectives of advertisers. You will effectively communicate with key stakeholders and external media and creative agencies. You will work with senior leadership to create processes and establish best practices that impact the broader department. And finally, you will work towards preserving a culture of collaboration, teamwork, innovation, inspiration, and foster positive internal and agency relationships. You’ll provide mentorship to a variety of creative disciplines, developing their skills and helping guide their careers forward.
Key job responsibilities
* Define the creative strategy for multiple advertisers
* Concept, design, and execute innovative ad campaigns and experiences for global brands‑from developing the creative brief to launching the campaign.
* Independently direct campaigns and collaborate with internal teams, clients, and external agency partners
* Direct creative disciplines outside your area of functional expertise and provide feedback in all stages of the creative development process
* Partner with and/or lead art directors, copywriters, designers, solutions managers, developers, and content producers to create customer-focused solutions that deliver on advertiser objectives
* Deliver high-quality copy for campaigns across different Amazon touch-points
* Provide in-depth understanding of copywriting for all formats—digital, print, out-of-home, video and audio scripts, and more
* Synthesize strategic research and/or data to develop campaign ideas
* Lead the creation of presentations; present ideas and concepts to clients, agencies, and internally
* Make creative trade-off decisions between teams, clients, and end-customer needs
* Measure and evaluate current processes within the department and improve them through documentation
* Mentor and inspire other creatives
* Design trivia, AR, and other innovation experiences
* Reviewing and improving campaign ideas and presentation decks
* Working through creative messaging feedback with Legal and PR
* Presenting a campaign to brand clients and their partner media agency
* Writing documentation to improve creative processes
About the team
The Brand Innovation Lab team is the internal group within Amazon that creates one-of-a-kind campaigns and activations for global advertisers. Using all of the different platforms within the Amazon canvas (Custom landing pages on Amazon.com, Alexa, Twitch, Prime Video, etc.), we create campaigns that reach millions of Amazon customers across our digital channels and out in the real-world.
BASIC QUALIFICATIONS
- You must submit your online portfolio to be considered for this job. Including a body of work that demonstrates account/campaign planning, creative direction, visual design skills, and interactive/digital advertising experiences
- Proven ability to ideate for film, print, digital, out-of-home, experiential and social
- Experience as a Creative Director at either entertainment company or agency with a copywriter or art director background
- Experience working with the biggest global brands
- Passion for experimentation and innovation
- Relentlessly high creative standards and exceptional attention to detail
- Data-driven and obsessed with measurable impact of a campaign
- Ability to juggle many projects and consistently deliver results despite competing priorities
- Excellent presentation skills and ability to gracefully defend creative decisions to leadership, driving creative alignment with leadership and stakeholders
- Ability to thrive in a fast-paced, highly entrepreneurial environment with multiple different stakeholders and regulatory requirements
PREFERRED QUALIFICATIONS
- Award-winning portfolio
- 10 years or more experience in digital advertising
- Experience in building creative for streaming services
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,100/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.