Paid Media Marketing Manager, Amazon Music
DESCRIPTION
Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.
We are looking for a driven, analytical and results-oriented Marketing Manager to help scale acquisition initiatives across Amazon Music tiers, aiming to think big, invent and simplify, and deliver on project roadmaps. This position will manage multi-channel acquisition marketing campaigns, analyze campaign results for optimization, and build playbooks to scale proven campaign structures.
Key job responsibilities
* Paid media campaign management: manage paid media planning process for Audience Development campaigns; oversee campaign briefs, channel instrumentation, and reporting.
* External agency management: manage external media agency on campaign execution. Be the primary media agency contact to manage end-to-end campaigns, budget, billing, and more.
* Creative trafficking: manage the creative trafficking process; ensure correct assets are produced and handed off to execution teams.
* Tracking and measurement: Instrument appropriate tracking for all campaigns; create and implement links/ref-tags for all campaigns.
* Standardize campaign tracking and reporting; work directly with data science teams to ensure campaigns are appropriately mapped for attribution
* Reporting: create post-mortem process and reports at both campaign, program, and quarterly-level. Aggregate, clean, and model campaign data from various data sources; synthesize campaign learnings from large datasets. Create operating procedure to ensure post-mortems occur on time.
* Experimentation: Own the Audience Development experimentation roadmap; package experiment results and disseminate learnings and best practices to stakeholders.
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- 3+ years experience with cross-channel media planning and strategy
- Experience leading and collaborating with project-based teams at both campaign and program level
- Foundational understanding of paid media attribution models (e.g., Last Touch, MTA, MMM)
- 2+ years experience of digital ad operations experience, digital media buying experience, audience insights tools (e.g., ComScore, Semasio, Annalect, MediaOcean, etc.)
- Foundational understanding of audience ad tech solutions (e.g., LiveRamp, Neustar, Dstillery, etc.)
- Intermediate to advanced data modeling/analysis skills (e.g., advanced excel, data visualization platforms)
- Experience with mobile app marketing and mobile app install paid media campaigns
PREFERRED QUALIFICATIONS
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
- 2+ years programmatic display/paid social trafficking via advanced media buying platforms/ad servers
- 2+ years experience with Data Management Platforms (DMP) and/or Customer Data Platforms (CMP)
- 2+ years hands-on experience with audience onboarding tools, creating and activating against audience segments
- Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.