Marketing Manager - SEO, AWS Search Experience
DESCRIPTION
Amazon Web Services (AWS) is seeking an experienced, results-driven Search Engine Optimization Manager to own the development, implementation, and optimization of the search experience across the AWS website.
As an SEO Manager for the AWS Website CX Team, you will have the opportunity to improve the search experience for our customers by driving the roadmap and strategy around content quality, organization, and discoverability. You will play a leading role in providing our customers best-in-class content by partnering with AWS marketers to develop, implement, and measure SEO initiatives.
A successful candidate will be an advocate for SEO best practices and well-versed in what it takes to optimize a multi-thousand, high-traffic marketing website for search engine discoverability. This role requires a proven track record in managing SEO content strategy, a deep understanding of technical SEO, analytical skills to develop strategies grounded in data, and interpersonal and project management skills to harness the passion and energy of teams across AWS to deliver content to our customers.
Key job responsibilities
* Be the guardian for content quality and SEO best practices, continually raising the bar for best-in-class content and search engine discoverability.
* Educating marketers and content authors on SEO best practices and evangelizing SEO best practices across the organization.
* Partnering with teams across the company to develop processes and mechanisms to ensure AWS website content adheres to SEO best practices.
* Partnering with marketers and content authors to develop and implement content marketing campaigns to grow SEO traffic.
* Providing support to technical and non-technical stakeholders to ensure new site features and/or content adheres to SEO best practices.
* Maintaining a library of documentation and articles that educate the organization on SEO best practices.
* Auditing the AWS web property content to find opportunities to grow the natural search channel.
* Performing keyword research and data analysis to make the case for projects and their prioritization.
* Analyzing, tracking and reporting on overall natural search performance, using data to report out progress on key initiatives with insights that will shape future SEO content strategy.
A day in the life
AWS Search Marketing is focused on delivering a great search experience for AWS customers and prospective customers. We manage SEO and SEM across search engines like Google, Bing and others. These are key sources of traffic for how customers find the information they need by engaging with AWS. Our focus on the customer and applying best-in-class search practices results in a test and learn culture that seeks continual progression. We seek to accomplish this in a fun, collaborative environment that encourages sharing of knowledge, learnings and wins!
About the team
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience managing or working within cross-functional marketing and creative teams
- Experience equally comfortable building strategic marketing plans and executing at a tactical level
PREFERRED QUALIFICATIONS
- Experience in online retail/B2C marketing
- * Working knowledge of current search engine ranking factors and industry best practices
- * Working knowledge of paid search, including how it works in tandem with organic search
- * Working knowledge of basic SEO concepts (keyword research, user intent, crawlability, mobile-friendly, page speed, etc.)
- * Understanding of technical SEO concepts such as content optimization, XML sitemaps, structured data, CSS, HTML, JavaScript, information architecture, & a strong developer/I.T. understanding
- * Experience managing complex SEO content initiatives including content strategy, development, implementation, testing, and measurement.
- * Experience using enterprise SEO tools such as Google Webmaster Tools, Moz, seoClarity, ScreamingFrog, Botify, Etc.
- * Ability to interpret data and make business recommendations to improve the customer search experience
- * Comfortable working in a fast paced, highly collaborative, dynamic work environment
- * Great attention to detail and excellent problem-solving skills
- * Ability to clearly and concisely communicate with technical and non-technical stakeholders across all levels of the organization
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.