Marketing Manager, Lifecycle, Prime Video
DESCRIPTION
Prime Video (PV) brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, The Marvelous Mrs. Maisel and Jack Ryan and movies like Air, Saltburn, The Idea of You, and Road House, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future.
PV is seeking a highly motivated, results-oriented Customer Lifecycle Marketing Manager. This person will have passion for building marketing strategies moving PV customers from one part of their lifecycle to another, including bringing in new PV customers, engaging existing PV customers, and creating PV advocates from our most passionate customers. The ideal candidate will possess bar-raising capabilities in managing difficult marketing-focused initiative component(s) where the business problem/opportunity and marketing objective is well-defined. They can help define the strategy, experimentation roadmap, and measurement requirements. They can build executional plans, analyze metrics, and optimize for performance autonomously. They can work closely with business, marketing, product/tech, and data science teams to deliver results.
Reporting to the Head of Lifecycle Marketing, this person will manage a major business-wide program end-to-end, including driving weekly working group forums, building experimentation roadmaps, obtaining prioritizations, and providing guidance to international teams. They will also own an evergreen paid media program, including investment management and reporting. This role is highly visible, and the person should have proven ability to influence stakeholders and partners to achieve goals, work effectively with cross-functional teams and communicate effectively with leaders.
Key job responsibilities
- Lifecycle Management: Help define lifecycle cohort marketing strategies and ensure a seamless and engaging customer experience. Work with stakeholder teams to execute plans and experiments.
- Customer Insights & Analysis: Utilize data analytics (e.g. dashboards, SQL or other analytical tools) to gain insight into customer behavior, identify at-risk segments, and develop targeted marketing campaigns.
- Campaign Management: Plan and manage multi-channel campaigns across paid, owned, and earned marketing channels.
- Cross-functional Collaboration: Work closely with product, integrated marketing, and business intelligence teams to align on cross-functional efforts to move customers. Drive regular cross-functional working group meetings.
- Performance Tracking: Monitor and report on the effectiveness of customer lifecycle initiatives and an evergreen media program.
- Product/tech Enhancement: Influence PV Product/tech team roadmaps on where we would lean into automation, personalization and curation
A day in the life
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Experience in partnership and product marketing
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
PREFERRED QUALIFICATIONS
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.