Marketing Automation Lead, MarTech Operation (MTO)
DESCRIPTION
About Amazon Web Services Since 2006, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud. AWS has been continually expanding its services to support virtually any workload, and it now has more than 240 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, media, and application development, deployment, and management from 105 Availability Zones within 33 geographic regions, with announced plans for 18 more Availability Zones and 6 more AWS Regions in Malaysia, Mexico, New Zealand, the Kingdom of Saudi Arabia, Thailand. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com.
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
Key job responsibilities
Responsibilities
1- To configure the campaign, test and launch the solution within the tool. Building automated campaign, reporting, and list segmentation.
2- Working with various teams in Marketing organization to plan, execute and analyze the marketing campaigns.
3- Manage the marketing lead database and ensure data hygiene, data quality
4- Build nurture programs to enhance the customers’ experience at different stages of customer journey.
5- Work with data vendors to acquire new data and enrich the existing marketable database
6- Continuously evaluate and make improvement in the solution and the process by leveraging data and real-time insights.
7- Ensure that best practices are being followed to achieve maximum efficiency.
8- Manage multiple projects and stakeholders simultaneously and adhere to the SLAs.
9- Apply demand generation strategies, campaign execution tactics/best practices, data hygiene and reporting capabilities.
10- Analyze and utilize data to improve Marketing program performance
Qualification:
1- Must have 4–5 years of experience using a Marketing Automation tool (Marketo)
2- Web development and digital design skills (HTML at a minimum). Understanding and ability to write java script.
3- Experience working with the Marketo APIs. Coding skills will be a plus.
4- Ability to ensure a high level of accuracy, meet tight deadlines using strong multitasking and organizational skills
5- Strong analytical skills and attention to details. Hands on experience with Tableau will be a plus.
6- Manage Reporting, lead database within the tool.
7- Experience on working within large/complex matrix structured enterprise organizations
8- Excellent Communication
A day in the life
We are looking for person who gets under the hood of the marketing automation platform and CRM systems. This person should understand how to get different technologies to work well together. It’s also critically important that this person understands how to apply technology to support a business process and campaign workflows.
As a Marketing Automation Specialist, this person should have strong analytical skills, work closely with Demand gen campaign team. This person should be the most technical Marketing automation user on the team but also strong demand generation skill using a variety of technologies and platform. This person should have deep knowledge and understanding of automation tool, CRM and how all these systems working together.
About the team
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
PREFERRED QUALIFICATIONS
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process