Product Marketing Manager, Prime Video
DESCRIPTION
Prime Video (PV) brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, The Marvelous Mrs. Maisel and Jack Ryan and movies like Air, Saltburn, The Idea of You, and Road House, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future.
We are looking for a smart, customer-obsessed, and analytical Product Marketing Manager to help grow our digital video business and create innovative and engaging customer experiences. If you want to operate at start up speed, solve some of the hardest problems, and build a service which customers love, Prime Video might just be the place for you.
This role will be responsible for planning and executing best-in-class video strategies aimed at optimizing the PV Storefront customer experience (CX) across various customer cohorts with the ultimate goal of driving customer acquisition, engagement, and retention. Candidates will have experience working cross-functionally across internal business/product teams globally, driving marketing programs that reach millions of customers, and analyzing data to influence two-way door decisions that best resonate with customers. Candidates will also drive and optimize existing storefront auditing programs to identify immediate customer-facing defects as well as feature requests for longer-term improvements. A mind for innovation, thinking big, and learning through testing is highly valued.
Key job responsibilities
- Collaborate with technical and business teams to enhance the customer storefront CX by identifying solutions through automation.
- Develop customer segmentation experiment roadmap and manage targeting and segmentation, messaging, content and design, planning and execution as well as reporting on individual campaign results and bigger picture trends.
- Execute A/B tests, analyze results, and present results/recommendations effectively to different levels of stakeholders including senior leadership.
- Translate analytical findings into actionable insights and concise business actions and recommendations.
- Manage storefront auditing mechanisms across multiple organizations and identify opportunities to improve the customer storefront CX.
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using data and metrics to drive improvements
- Experience engaging with and learning new content management system/tools
PREFERRED QUALIFICATIONS
- Strong critical and analytical thinking
- Ability to solve complex and ambiguous problems
- Strong communications skills to drive recommendations, articulate tradeoffs, and communicate plans to senior leadership
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Experience with A/B testing
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.