Manager, Traffic and Merchandising, Small and Underserved Business
DESCRIPTION
The USBA Identify, Classify, Empower and Discover (ICED) Team helps drive the success of small businesses (including sellers, vendors, developers, authors, and delivery service providers) and underserved business populations (including minority-, women-, and veteran-owned businesses) through building products, features and programs that help more customers shop small and undiscovered businesses. We are seeking a high-judgment, business oriented, self-motivated professional to own marketing strategy and execution of initiatives that enable customers to shop small and undiscovered business brands on Amazon, which in turn drives incremental financial growth for our selling partners. This role will own management of the onsite and offsite strategies to connect customers with our selling partners' products. They will manage the organization's investments in seasonal and cultural events (e.g. Black History Month, Small Business Saturday) and Amazon-wide events such as Prime Day and T12. They will also oversee the evergreen marketing strategy to ensure our selling partners are able to build a sustainable year-round business. The role is inherently cross-functional within the org and across Amazon – you will work closely with product, science & analytics, customer and selling partner insights, sales, finance and executive teams across the business.
The ideal candidate thinks strategically, takes initiative, and dives deep into details. They can develop and drive high-level strategic initiatives but also roll up their sleeves, dig in and get the job done. They have experience owning customer-facing marketing strategies, preferably on Amazon. They have experience measuring campaign, managing agencies, and managing a budget. They have experience managing a team and developing them to deliver strong results. Maturity, strong business judgment, ability to earn trust with and influence cross-functional teams, a customer-centric and creative mindset and strong analytical skills are essential. The candidate for this position also embraces ambiguity, embraces a matrixed organization, and is skilled at communicating complex issues simply and convincingly to a wide range of audiences.
Key job responsibilities
• Owns the marketing strategy to help customers more easily discover products from small and underserved businesses, resulting in financial growth for our selling partners.
• Owns relationship with cross-Amazon marketing teams within Selling Partner Services and greater Amazon
• Manage a team of 3-5 marketers who own individual strategies and execution of campaigns.
• Understands customer (internal and external) needs, defines clear project plans, forecasted impact, risks and dependencies, and executes to high expectations in a fast-paced environment all while sticking to a timeline.
• Represents, verbally and in writing, complex decisions, tough trade-offs, and potential solutions clearly to leaders to help them understand the decisions they have to make and what options they have
• Track and report program learnings and effectiveness to stakeholders
• Anticipating bottlenecks, providing escalation management, anticipating and making tradeoffs, and balancing business needs versus technical or operational constraints.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
PREFERRED QUALIFICATIONS
- Experience working with multiple groups of stakeholders
- Experience in e-commerce, digital products or entertainment industries
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $141,400/year in our lowest geographic market up to $233,800/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.