Content Strategist , Amazon Benefits
DESCRIPTION
Benefits Experience & Technology (BXT) is on a mission to revolutionize the employee benefits experience. We're seeking a customer-obsessed UX Content Writer to join us in building unparalleled solutions that support the health, wealth, and wellbeing of our global workforce.
BXT designs, deploys, and manages benefits on behalf of 1.5+ million Amazonians and their families worldwide. We're investing in solutions that make it easier than ever for employees to navigate their benefits, get the support they need, and lead healthier lives. Whether it's accessing medical care, starting a family, or planning for retirement, we're redefining the status quo through a personalized mobile and web-based product that anticipates employee needs, surfaces relevant information and actions, and empowers Amazonians to maximize the value of their comprehensive benefits.
In this role, you will play a pivotal part in shaping the user experience through the written content that guides employees as they discover, enroll in, and manage their benefits. Working alongside product designers, researchers, and benefits managers, you will craft intuitive, user-focused content that helps employees navigate the product, understand their available options, take necessary actions, and resolve issues. You will develop and maintain comprehensive style guides, ensuring a seamless and consistent experience end-to-end. Additionally, you will conduct user research and A/B testing to continuously refine the written content and optimize the overall user experience.
The ideal candidate has a passion for words, an unwavering attention to detail, and a deep commitment to enhancing the user journey. You understand how content unfolds as a customer moves through an experience and connects to their needs at every step. You tirelessly work to understand how customers think and speak to identify language that is both useful and natural. You excel at distilling complex information into clear, concise copy. As a strategic thinker, you're able to balance the needs of the business with the needs of the end-user, always advocating for solutions that put the customer first.
Key job responsibilities
- Write and edit compelling UX copy for new benefits features, including product descriptions, regulatory notifications, navigation, and tooltips
- Anticipate user needs to craft concise, actionable copy for complex concepts and desired actions
- Ensure all product content aligns with brand, legal, and accessibility requirements
- Collaborate closely with product and UX teams to align content across the user experience
- Conduct user research and content testing to inform and improve your writing
- Develop and maintain comprehensive copywriting guidelines and style guides
- Advocate for user needs and UX best practices with product owners and stakeholders
- Leverage data and user feedback to guide impactful content recommendations
- Influence product strategy through thoughtful discussions with key stakeholders
- Continuously optimize content based on user feedback and performance metrics
- Establish and maintain a tone of voice aligned with the Amazon brand, tailored to employees
BASIC QUALIFICATIONS
- 8+ years writing experience in roles like public relations, communications, or technical writing
- Demonstrated ability to translate technical or functional content into engaging, user-friendly material
- Proven track record of delivering content projects involving multiple stakeholders
- Exceptional copywriting and editing skills
PREFERRED QUALIFICATIONS
- Bachelor's degree in English, Journalism, Technical Writing, UX Design, or related field
- Experience writing UX content for complex products
- Experience crafting simple, clear, and concise instructions to guide users through user flows
- Working knowledge of user experience design principles
- Familiarity with structured authoring environments
- Writing experience in the US healthcare or employee benefits sectors
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.