Senior Program Manager, Amazon Ads
DESCRIPTION
Amazon Ads offers a rich array of digital advertising solutions with the goal of helping our customers find and discover anything they want to buy. If you're interested in joining a rapidly growing team working to build a unique, world-class Ads support model with a relentless focus on the customer, we are seeking an experienced Ads program manager to set up a new Ads support program for SMB advertisers across 6 continents.
Key job responsibilities
This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing innovation and growing adoption of Amazon Ads. In particular you will:
- Build up the 1:1 support management program for unmanaged advertisers which will consists of an inhouse team & an outsourced vendor with SOPs, process adherence, mechanisms and service guidelines.
- Monitor & improve performance of both team by incorporating SOPs, training plans and a performance scorecard that includes best practices, procedures, and a framework for innovations.
- Define metrics, tools, and processes to achieve high-value actions (HVA), marketing-driven revenue (MDR), and productivity goals.
- Identify gaps in Amazon's Ads 1:1 support offering for unmanaged advertisers compared to competitors, and collaborate with the relevant teams to develop plans to address those gaps.
- Identify opportunities to improve Amazon's ad products based on customer feedback, data analysis, and feature gaps with competitive products.
- Collaborate with the Ads finance team to build an appropriate attribution model that demonstrates the impact of the ads consultant team.
BASIC QUALIFICATIONS
- Experience in professional non-internship marketing
- Experience in developing and managing acquisition marketing or channel programs
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
PREFERRED QUALIFICATIONS
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/content/en/how-we-hire/accommodations.