Senior Media Manager, Prime Video
DESCRIPTION
Join us in building & marketing the future of entertainment in Japan. Prime Video is changing the way people watch movies, TV series and live events, offering multiple ways to instantly stream and watch videos. Our mission is to build the widest selection of digital video content and make it easy for customers to enjoy great content on demand, at any time or place, on any device.
To help us fulfil this mission, we are looking for an experienced media expert to lead realizing innovative yet efficient campaigns for our brand and title marketing efforts in Japan. We are looking for a customer-obsessed, a data-driven individual with extensive experiences in developing media strategies and managing the media executions for marketing campaigns. This person will be with a deep understanding of media planning and buying process across different channels and publishers in Japan, a brilliantly talented individual with a passion for deeply understanding customers and media world, and translating that knowledge into actionable recommendations to drive tangible business results. The ideal candidate has also a strong written and oral communication skills in both Japanese and English, works well with cross functional teams, and has knowledges on marketing researches (as the role handles multiple experiments internally/externally). Hands on keyboard media buying experience is a plus.
Reporting to the JP Prime Video Media team lead, this Sr. Media Manager owns some of the key Media team’s projects, and works directly with internal teams and external partners to help grow our brand. This is an individual contributor role.
Key job responsibilities
• Lead media experiment projects, such as testing new solutions and/or validating the key business hypothesis. Interpret the results with quantitative and qualitative data points, present the result in a concise manner, and roll out in the JP Prime Video team and beyond
• Own the key media-related projects to drive tangible efficiency improvements across paid marketing campaigns
• Contribute in maintaining the constructive and effective partnership with our media agency and key external stakeholders to support our position as a leading advertiser. Stay up to date on the latest opportunities in the world of media and help drive innovation in strategy building and plan executions
• Build trustworthy relationships with internal stakeholders and ensure they are kept updated on the latest media trends and best practices relevant to our business
• Work closely with counterparts in other Amazon teams (including across locales) to share best practices on strategy, initiatives, and execution
BASIC QUALIFICATIONS
- 5+ years of relevant work experience within the Entertainment, FMCG, Advertising Agency, Media Agency, Marketing Consultant, or Digital Retail industry in progressive marketing responsibilities, including substantial experience in managing and delivering the marketing executions
- Deep experience in ATL (especially Mass-Digital) media strategy development, planning and execution, either in the media agency or in the advertiser side
- Experience in driving direction and alignment with cross-functional teams, able to support both internal and external customers and build strong relationships
- Experience in using data and metrics (incl. using Microsoft Office tools) pact and determine improvements and presenting metrics and progress to goals with stakeholders
- Experience in leading and/or engaged in marketing researches
- Proven ability to translate customer insights into new media related business opportunities
- Fluency in spoken and written English
- Native and equivalent level Japanese
- Bachelor's degree in any discipline
PREFERRED QUALIFICATIONS
- 10+ years of marketing experience is preferred for this role
- A Bachelor degree in Marketing, Communications, Business, Economics or similar
- Excellent communicator both verbally and written, with an ability to communicate with all levels in the organization
- Proven track record in using data-driven insights and translating into brilliant business-driving solutions
- Having proven experience planning and developing media across key channels that support campaign objectives, including TV, BTL, and Social campaigns
- Someone who enjoys working across teams and at the same time equally good at managing priorities individually
- High attention to detail and proven ability to manage multiple, competing priorities simultaneously
- Ability to build inclusion & trust in ambiguity, understands how to break down complex challenges into clear and simple directives and work collaboratively to drive initiatives both at the strategic and tactical level.
- Hands on keyboard experience (e.g., buying media, monitoring campaign performance by yourself)