Insights Manager, Ads Marketing Insights
DESCRIPTION
Amazon ads exists at the intersection of marketing and ecommerce and offers advertisers a rich array of innovative advertising solutions across Amazon owned properties as well as third party properties Amazon operates. We believe that advertising, when done well, can greatly enhance the value of the customer experience and generate a positive return on investment for our advertising partners.
We are seeking a skilled and highly motivated Research Manager to join our growing Global Marketing Insights team at Amazon Ads. As a key member of this team, the Research Manager will work with marketing stakeholders, other internal insights teams, and external research vendors to design, execute, and deliver high-quality and impactful insights that support a wide range of Amazon Ads marketing initiatives, with a focus on both consumer research and advertiser-focused research.
Key job responsibilities
* Maintain strategic and collaborative relationships with Brand, Product, and SMB marketing teams, working closely with stakeholders at all levels to design efficient, consumer-focused and advertiser-focused research projects that align with Amazon Ads' objectives
* End-to-end management of bespoke consumer and advertiser research projects, from ideation through delivery (including external vendor management when necessary)
* Leverage both syndicated data and custom research to support the creation of compelling, insights-driven narratives and other external-facing content (e.g. sales pitches, whitepapers, sponsored content, blog posts, strategic events)
* Work primarily with Marketing teams while collaborating cross-functionally with Sales, Product, and other Insights teams on overlapping initiatives
* Maintain and foster relationships with key research vendors and scale usage of syndicated tools across Amazon Ads
* Stay apprised of industry trends, competitive activity, and evolving advertiser needs to inform research topics and strategy
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Expertise in managing end-to-end insights projects, including research vendor management
- Experience working with both quantitative and qualitative research methodologies
- Experience conducting in-depth competitive analyses and market research to identify industry trends, benchmark performance against competitors, and uncover strategic opportunities to drive business growth and profitability
- Proficiency in using syndicated data tools like GWI, MRI, or Nielsen for consumer and business-to-business analysis
- Excellent data driven storytelling skills – you can translate complex data into compelling, actionable narratives
- Strong communication (written and verbal) skills to present research findings clearly to non-technical stakeholders
- Demonstrated excellence in cross-functional collaboration, working closely with teams like marketing, product, and sales to ensure research is aligned with the organization's strategic goals
- Ability to effectively manage competing priorities in a complex work environment, focusing on high-value activities
PREFERRED QUALIFICATIONS
- Prior experience working in the advertising industry, ideally in the streaming TV space
- Experience conducting global research studies across multiple markets
- Ability to build strategic partnerships and work collaboratively with marketing stakeholders at all levels
- Familiarity with advanced statistical analysis tools (e.g., Q, SPSS, SAS) and methodologies
- Experience in conducting and analyzing focus groups, in-depth interviews, or ethnographic research to understand consumer attitudes and behaviors
- Expertise in leveraging research to analyze market trends and competitive landscapes
- Comfortable presenting to internal stakeholders and external clients
- Knowledge of market research industry best practices and trends
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.