Sr. Product Marketing Manager, AWD
DESCRIPTION
We are seeing a hockey stick growth of our low cost bulk storage solution called Amazon Warehousing and Distribution (AWD). Drive marketing initiatives to grow this business multi-fold year over year. As the marketing manager, you will be responsible for developing campaigns and programs to drive business objectives, and collaborate with product team and internal stakeholders to execute the campaigns and track their performance.
Key job responsibilities
• Define the strategy and manage the full lifecycle of acquisition focused marketing initiatives for which you define measurement and report impact back to the business.
• Analyze and define key objectives, messages and channels, to drive awareness and engagement of AWD.
• Create high-quality, engaging communications and copy for customers across a variety of channels, including search, emails, FAQs, Help pages, newsletters, videos, websites, announcements, and others.
• Build and execute digital campaigns (web, email, social etc) to existing sellers, measuring their effectiveness to enable future enhancements.
• Create and maintain communications toolkits, processes, templates, and messaging for stakeholder teams.
• Contribute to cadenced reporting and narratives (e.g., WBR, MBR, QBR, etc.) and are able to present them effectively to senior leaders.
• Propose, execute, and scale new ways of creating and distributing communications, including identify and driving process improvements.
About the team
In this role, you will have the opportunity to build scalable marketing programs that drive growth of AWD business. You will develop engaging copy and content to engage sellers. You will manage and execute initiatives, working with cross-functional teams. You will have communications program management experience, excellent writing skills, and the ability to easily adapt communications for different audiences. You will exercise extremely high judgment in narrow time frames, inject logic and care into communications, and ensure marketing initiatives are delivered to the highest standards. You will also have a strong sense of brand and editorial voice, with the ability to harmonize messages across multiple channels and marketing vehicles.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
PREFERRED QUALIFICATIONS
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.