Product Marketing Manager, WW Fuse Marketing
DESCRIPTION
The Fuse team works across Amazon to bring services including Prime and Prime Video to customers through relationships with mobile operators, media distribution companies and other segments worldwide. We help our partners leverage Amazon’s services to drive differentiated offerings and streamlined access for their customers. The team is seeking a talented, self-directed Product Marketing Manager to help us build amazing programs that deliver high impact campaigns and best-in-class customer journeys that deliver great experiences for customers and great results.
Our ideal candidate will have strong experience in global product marketing management, demonstrating an ability to develop, iterate and execute successful launch and sustaining campaigns and funnel experiences while working collaboratively, building trust across internal teams as well as external partners. The focus will be on building marketing programs for new products from the ground up in a fast-paced environment, often with aggressive timelines. Above all, this person must have a passion for understanding what drives consumer and partner behavior and the experience to turn that passion and experience into offers and campaigns that deliver results.
Key job responsibilities
- Product Marketing Strategy: Develop and execute comprehensive product marketing strategies that drive awareness, adoption, and growth. Collaborate with cross-functional teams to align messaging, positioning, and marketing initiatives that make Amazon an attractive place for partners to grow their business using cutting-edge technology solutions (which you’ll help define).
- Cross-Functional Collaboration: Work collaboratively with cross-category teams, including marketing, product management, and technology, to ensure alignment between partners and internal teams. Go deep with partners to understand their customers and build programs and offers that appeal across segments and deliver great results.
- Build Scalable Programs: While bespoke programs will be built for certain partners, you’ll also build mechanisms and learnings that scale across partners, products, regions and industry segments.
- Create New Partnerships: Partner with Business Development on the sell-in of new partnerships with pitches, proposals, and B2B communications that bring Amazon content and services to life.
- Performance Optimization: Continually optimize partnerships from launch through ongoing sustaining efforts to maximize performance.
- Force Multiplication: Function at a global level, sharing best practices, and scaling programs or campaigns that benefit all regions
BASIC QUALIFICATIONS
- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience communicating results to senior leadership
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
- Demonstrated ability to build long-lasting, mutually beneficial business partnerships throughout the business cycle and across different regions
- Experience working closely with Business Development in negotiating and navigating complex business relationships that result in win/win outcomes
- Experience collaborating with partners and internal teams across multiple regions, navigating different cultures and understanding different customer segments
- Tenacity and sense of urgency; the ability to make things happen quickly with large, less nimble partners and/or teams
- Strong time-management skills
- Excellent written communications and business case writing skills
- Must be willing to travel
PREFERRED QUALIFICATIONS
- MBA
- Experience communicating results to stakeholders
- Experience creating and managing complex, cross-team project plans
- Experience in professional non-internship marketing
- Global and/or centralized marketing leadership experience
- Experience in video content (film and television) a plus
- Fluency in Spanish, French or other languages a plus
- Knowledge of Amazon processes, organizational behaviors, and tools a plus
- Ability to thrive in a fast-paced environment and manage multiple, sometimes competing priorities simultaneously
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.