Sr. Marketing Manager - AHS, Search Marketing
DESCRIPTION
The primary responsibilities of the Search Marketing organization are to drive web site traffic, maximize channel revenue and improve customer experience. We manage Earned (SEO) and Paid Search channels (Text and Shopping Ads) on external search engines and run experiments with a view to programmatically improve our ROI and find levers to grow the Amazon business. Our channel is one of the largest levers for Amazon business and new customer acquisition. We work with internal customers across all levels of the organization worldwide and enjoy the challenges and rewards of working in a fast-growing organization.
We are seeking a seasoned Sr Product Marketing Manager to lead Paid Search channel marketing to drive all Amazon Health Services (AHS) businesses, including OneMedical, Amazon Clinic, Amazon Pharmacy, and Health Condition Partnerships. In this role, you will lead the development and execution of the paid marketing marketing strategy to drive AHS adoption. This is a high-visibility position with scope for creativity and self-development. You will develop a detailed understanding of digital marketing (SEO/SEM in particular) and understand the long-term financial impact of customer behavior trends. The role requires a highly analytical mindset as well as a curiosity to seek out new possibilities. You should be strong at and attracted to the analytical and technical side of marketing as well as to the creative and experimental side, consistently using one to inform the other. You will be comfortable thinking big and diving deep. You will be the single point of contact for specific areas of the business and will be the search team's expert for that product line, gathering insights and applying learnings to additional lines of business / countries.
The successful candidate will think strategically and execute rigorously. You must be able to thrive in an entrepreneurial environment and not be hindered by ambiguity or competing priorities. You will anticipate and remove bottlenecks, anticipate and make tradeoffs, and balance the business needs versus constraints. You will be at the center of the customer experience and need to dive into the customers’ responses, incremental business impact, and budget justification on your program, which requires strong analytical skills. You Earn the Trust of your stakeholders and influence them. You look around corners for potential opportunities or challenges and proactively put in place plans to address them.
AHS MARKETING:
Amazon Health Services (AHS) is on a mission to make it dramatically easier for customers to find, choose, afford, and engage with the services, products, and professionals they need to get and stay healthy. We use design, service, and technology to provide the best possible customer experience and change the way people think about healthcare. Our team owns Marketing for all of Amazon Health Services (AHS), along with all of the data that powers our optimization and valuation services. We are excited to help customers engage in a new Health Care paradigm and make a truly lasting impact.
Key job responsibilities
- Own Paid Search initiatives for Amazon Health Services (AHS) - including One Medical, Amazon Pharmacy and Amazon Clinic.
- Act as the liaison between the Central Paid Search organization and the Health Services Marketing team. This position will be embedded within the Search team, with a "dotted-line" to AHS marketing.
- Identify priority automation opportunities for AHS by working with central Search Product, Business, and Technology teams. Develop feature requests and business justifications to remove manual operations and deliver scale.
- Develop deep search channel insights and understanding in partnership with retail teams, other marketing channel teams, and international stakeholders
- Translate channel insights into test plans, product/feature proposals, and opportunities for optimization
- Define and run tests, including A/B experiments to test new vendor features and/or inform new product development
- Conduct in-depth analyses to refine our understanding of the search space and uncover optimization opportunities
- Translate analytical findings into actionable insights and concise business actions and recommendations
A day in the life
You will develop a paid marketing strategy to drive AHS adoption through customer behavioral analysis, customer research, targeting segment strategy, marketing channel management, and creative and copy development. You will closely partner with the product, UX, tech, BIE, Legal, and PR team for your marketing strategy development and execution. Once you launch new marketing experiments, you monitor the customer and business impact through an internal/external dashboard, WBR, and custom data analysis to prepare for the WBR update. You will engage with senior leadership to share your ideas on how we can build the next generation of marketing for AHS.
About the team
The Search Marketing organization is responsible for driving traffic to Amazon from External Search Vendors (i.e. Google, Bing, etc) worldwide. We partner with teams across the business to execute search marketing initiatives.
AHS Performance Marketing owns driving new customers to all Amazon Health businesses including OneMedical, Amazon Clinic, and Amazon Pharmacy. We look to automate optimization for each channel and are constantly looking for scale. We are heavily data-driven and customer-obsessed and are excited to partner with data engineering leaders to unlock customer behavioral signals to serve our customers best.
Please reach out if you'd like to learn more.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Background in analytical positions or consulting is a plus
- Degree in Business, Marketing, Math/Statistics, Economics, Computer Science or a similar field
- Excellent business judgment and the ability to think strategically and execute methodically
- Able to generate ideas and solve problems independently and consistent with Amazon’s core principles
- Proven analytical and quantitative skills with a passion and aptitude for analysis and related tools.
- Excellent interpersonal and communication skills – written and verbal
- Demonstrated ability to work effectively across business and international teams
- Interest in the technical aspects of digital marketing
- Strong bias for action and sense of urgency; the ability to make things happen quickly.
- A track record of teamwork and willingness to roll up sleeves to get the job done
PREFERRED QUALIFICATIONS
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.