GCR Integrated Marketing Center Leader
DESCRIPCIÓN
About Amazon Web Services Since 2006, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud. AWS has been continually expanding its services to support virtually any workload, and it now has more than 240 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, media, and application development, deployment, and management from 105 Availability Zones within 33 geographic regions, with announced plans for 18 more Availability Zones and 6 more AWS Regions in Malaysia, Mexico, New Zealand, the Kingdom of Saudi Arabia, Thailand. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com.
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
Key job responsibilities
We are looking a highly experienced IMC team leader to deliver key job responsibilities including:
• Leading from the front: coach and empower IMC digital and event team to foster a collaborative and productive specialized digital/event talent pool to support the online/offline integrated campaign planning and delivery for flagship events and demand generation with quality, speed, and scale;
• Optimization through collaboration: Partner with industry marketing, segment marketing, PMM and growth marketing team etc. to monitor and optimize campaigns on a regular basis;
• Team Leadership: Lead a team of channel owners, fostering collaborative and high-performing environment focused on delivering exceptional results.
• Data-driven mindset: Utilizing a data-driven approach to guide the IMC team in creating and optimizing sophisticated marketing programs, structuring marketing plans, and being able to pivot flexibly and substantively based on in-market performance.
• Demonstrating the value of Integrated Marketing: Establishing the working model, roles and responsibilities (R&R), and corresponding standard operating procedures (SOPs) for the GCR IMC team, and continuously enhancing the efficiency and optimizing the campaign performance of IMC through effective management mechanisms.
• Nurturing a professional Integrated Marketing (IMC) team: For multiple team growth paths such as digital marketing, event marketing, and campaign marketing, continuously empowering the team's sustained growth by combining global and local learning resources. Designing a roadmap, driving the pace, and optimizing iterations for building a professional expertise team for GCR marketing.
A day in the life
The GCR Marketing team is looking for a leader of Integrated Marketing Center (IMC). Aligning with the global integrated marketing direction and organizational structure, GCR Marketing are centralizing event and campaign digital expertise to form the Integrated Marketing Center. GCR integrated marketing center serve as the backbone organization, fostering a GCR marketing specialized talent pool to support the online/offline integrated campaign planning and delivery for flagship events and demand generation with quality, speed, and scale. The IMC will receive marketing go-to-market goals, strategy, and content support from industry and segment marketing teams. The right candidate will lead a team of event and digital marketing managers focused on the area which have successful experience in results-driven marketing and partnering with sales teams to drive demands growth as well as the entrepreneurial spirit.
About the team
About Amazon Web Services Since 2006, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud. AWS has been continually expanding its services to support virtually any workload, and it now has more than 240 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, media, and application development, deployment, and management from 105 Availability Zones within 33 geographic regions, with announced plans for 18 more Availability Zones and 6 more AWS Regions in Malaysia, Mexico, New Zealand, the Kingdom of Saudi Arabia, Thailand. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com.
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
REQUISITOS BÁSICOS
- 10+ years of marketing experience especially on demand generation/performance marketing, with marketing skills and experience working for B2B focused technology organizations, proactive in understanding business needs, and has experience in solution/industry marketing programs, cross-functional marketing programs, and integrated campaign development
- 5+ years’ experience on managing teams
- Experience on campaign strategy, planning and executions, and campaign management. They will have a diverse and proven track record of campaign best practice and delivering results.
- • Experience guiding team to drive marketing campaign(digital/event) development and execution from concept to completion
- Experience collaborating with internal stakeholders and external agencies/partners
REQUISITOS DESEADOS
- A proven ability of thinking strategically and execute flawlessly. They must have strong communication skills and be able to influence cross-functional partners to galvanize an organization around a central strategy.
- • Experience building teams by setting vision, mission and mechanisms that ensure delivery of business impacting results
- Excellent communication, presentation, and interpersonal skills
- Ability to communicate complex concepts clearly and persuasively across different audiences and varying levels of the organization
- Experience working in a global context, demonstrate the rich experience with a proven ability of how to build global/local connection to drive growth effectively
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