Traffic & Marketing Tech

The Worldwide Traffic & Marketing Tech (TMT) team builds and manages automated marketing programs at scale, determining how and where to most efficiently invest. We manage a wide range of different channels that customers use to get to Amazon, including Google free search and paid search, ads on social media apps like Instagram and Tiktok, and creator partnerships like Publishers and Influencers. These channels help Amazon acquire new customers and re-engage our existing customers. The TMT team also owns a number of channels and programs that encourage customers to engage with Amazon, such as Email, Push, SMS and the Shoppable Content Program.

Our mission is to help customers make better buying decisions and feel good about the purchases they’ve made by partnering with the world’s best content sources to bring customers to Amazon and help customers choose the right products and services for them. We achieve this by building innovative tools and programs that enable content creators and influencers to recommend relevant products and services on Amazon as well as Shoppable Content to help customers feel confident about shopping directly on Amazon.