Shopping Design

Amazon is well known for its customer obsession. When people come to our stores, they expect an intuitive and easy experience. Every single team member challenges themselves to innovate and create industry-leading customer experiences.

The Shopping Design team designs the global Amazon shopping experience for customers. We own and design the features that make it easy for customers to discover, evaluate, and transact on Amazon. We own the design system (Rio) that ensures a cohesive experience. We enable thousands of tech resources outside of our organization with design patterns, systems, tools, customer insights, and best practices to design a cohesive and delightful shopping CX. We drive awareness, adoption, and mastery of working backwards. Our mission is to design shopping experiences that customers use daily and love.