Sr. Strategic Event Manager, Ads Marketing
DESCRIPTION
Amazon Ads helps brands design ad experiences that delight customers and deliver meaningful results. With 300+ million worldwide active customer accounts, and first-party insights based on shopping, streaming and browsing signals, brands can craft relevant campaigns that enhance customer experiences. Our solutions on Amazon.com, services like Twitch, IMDb TV, Alexa, Amazon Music, and partnerships with third-party publishers and exchanges make Amazon Ads the ultimate amplifier for brands to reach the right audiences in the right places, both on and off Amazon.
In 2017, we stood up a team in China to drive the awareness, activation, and continued success of China-based sellers advertising in marketplaces worldwide (North America, Europe, and Asia Pacific) via marketing channels, seller education, and marketing. We are looking for an experienced, highly motivated, Sr. Strategic Event Manager to drive strategic event marketing programs for Amazon Ads China. The Sr. Strategic Event Manager will be accountable for event strategy and content creation, with programmatic approach to serve the dynamic event needs. This person will also work internally in a cross-functional manner, collaborating with teams across Amazon Ads to identify our audience needs and turning it into scalable marketing programs through suitable events and channels. Lastly, the Sr. Strategic Event Manager will own testing and measurement, optimizing for what drives performance and reporting the impact of event marketing on the business growth.
Key job responsibilities
· Responsible of driving brand awareness, familiarity, and shape brand perception among our target audience through integrated marketing campaigns.
· Develop and own annual strategic event plan aligned with team goal and market trends.
· Identify and evaluate emerging event trends and technologies, launch pilot programs to test new event concepts
· Proactively partner with global teams for global strategic events and thought leadership events.
· Establish comprehensive KPIs for event portfolio and develop measurement frameworks for event success.
· Work closely with internal marketing and product teams on a holistic advertiser communication plan related to GTM and brand campaign.
· Serve as a consultative product and brand expert and understand advertiser and customer needs.
BASIC QUALIFICATIONS
- 7+ years of marketing experience
- 7+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
PREFERRED QUALIFICATIONS
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
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