General Manager, AdSales, Singapore & SEA, Amazon Ads
DESCRIPTION
• Develop and implement a comprehensive advertising strategy to drive revenue growth and market share in South East Asia.
• Lead and manage a team of advertising professionals, including account managers, media planners, and creative specialists.
• Oversee the end-to-end advertising process, from market research and campaign planning to execution and performance analysis.
• Build and maintain strong relationships with key clients, understanding their business objectives and providing tailored advertising solutions.
• Collaborate with cross-functional teams, including sales, marketing, and product teams, to align advertising efforts with overall business goals.
• Analyze market trends, consumer behavior, and competitive landscape to identify new opportunities and optimize advertising strategies.
• Ensure compliance with advertising regulations and industry best practices.
• Manage and optimize advertising budgets and resources for maximum ROI.
• Provide regular reports and presentations to senior leadership on advertising performance, insights, and recommendations.
• Lead a people workstream within the wider International Expansion organisation to foster culture and collaboration across teams.
BASIC QUALIFICATIONS
• Bachelor's degree in Marketing, Advertising, Business Administration, or a related field.
• Significant experience in the advertising industry, with a proven track record of leading and managing successful advertising campaigns.
• Extensive knowledge of digital advertising platforms, programmatic advertising, and emerging advertising technologies.
• Strong analytical and data-driven decision-making skills, with the ability to interpret complex data and derive actionable insights.
• Excellent leadership and people management skills, with the ability to coach and develop high-performing teams.
• Excellent communication and presentation skills, with the ability to effectively communicate complex ideas to diverse stakeholders.
• Experience working in the Singapore market or a similar regional context is highly desirable.
• Proficiency in relevant advertising tools and software.
PREFERRED QUALIFICATIONS
- Experience working with travel / tourism customers on planning global ad campaigns
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