Sr. Product Marketing Manager, Alexa Enterprise Products
DESCRIPTION
The Alexa Enterprise Products (AEP) organization collaborates with external third party partners to develop Alexa solutions to delight end customers. Within this org, the Alexa Built-in (ABI) team works to integrate Alexa as a feature into major OEM brand devices, expanding the Alexa footprint globally. A critical component of this integration is to establish a working relationship with priority partners to evolve and expand offerings as well as collaborate on how to drive awareness and engagement of the Alexa feature among customers.
In this role, the Senior Marketing Manager is responsible for the all-up marketing strategy and execution of monetization efforts for Alexa Built-in. They will own strategies in creating benefit awareness and driving subscriptions/transactions of content compatible with ABI devices, including but not limited to Amazon Music Unlimited, Audible, Prime Video Channels, and TVOD (movie rentals/purchases). They will own and foster marketing relationships and execute upon plans with internal partnering teams, and with external media partners. This role is a great fit for someone who thrives in a dynamic environment, and can deliver business results under ambiguous circumstances. An entrepreneurial mindset with a high degree of ownership.
Key job responsibilities
This role requires a seasoned marketer with a proven ability to build programs, and strong relationships (internal/external) with a drive to meet and exceed revenue expectations. Key job responsibilities include:
• Develop the annual Monetization Marketing Strategy for the ABI business. Strategy will define annual marketing goals with thematic Amazon content subscriptions and transactions to drive revenue for the business.
• Leverage Amazon owned and operated marketing channels, and key external marketing channels creating messaging and targeting to reach the right customer at the right time to drive revenue.
• Work closely with internal and external (channel and content creator) partners on definition, execution, review and reporting of programs.
• Own the analysis, reporting and next steps for monetization programs to leadership.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
PREFERRED QUALIFICATIONS
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
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Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.