Sr Digital Marketing Associate
DESCRIPTION
* Familiarity with SEO/SEM and digital marketing practices
* Research advertising trends to identify trends and users preferences,
* Decide on appropriate placement of ads
* Determine what content will reach user and publish digital marketing content online
* Proficient in running social media ads
* Proficient in content creation, strategy, Google Analytics, email marketing, and paid social advertising.
* Implement email marketing campaigns
* Measure digital traffic and monitor social media and Google Analytics
* Optimize paid advertising campaigns using SEO and other tools
* Prepare reports on the growth and analytics of campaigns
* Scale campaigns to maximize ROI
* Monitor project status and budget
* Conduct market research to inform campaigns
* Brainstorm and implement experiments and conversion tests
BASIC QUALIFICATIONS
* Minimum 4 years of experience in digital marketing or related field
* Creative mindset and ability to think outside the box
* Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
* Proficiency in digital marketing tools and analytics platforms
PREFERRED QUALIFICATIONS
Good interpersonal skills to manage ongoing relationships with the internal operations teams. Good understanding of Social Media Marketing and paid marketing.
Knowledge on macros to generate reports.
Ability to meet deadlines in a fast paced work environment driven by complex software systems and processes.
Self starter, good team player.
Strong attention to detail in editing content and deep dive and identify root causes of issues.
Good at problem solving, data analysis and troubleshooting issues related to content editing.
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