Sr. Ads Feature Release Manager, Amazon Autos
DESCRIPTION
Are you a seasoned ads marketer with an entrepreneurial spirit? Do you thrive in a fast-paced, dynamic environment and love the challenge of building something new? If so, this Sr. Ads Feature Release Manager role could be a great fit for you. We're looking for a passionate individual who love to innovate and thrives in ambiguity to connect our Amazon Autos selling partners with the broader Amazon Ads ecosystem. This individual will deeply understand Amazon Ads and directly partner with cross-functional teams to align advertising workstreams to define the strategy and meet the needs of the emerging automotive businesses launching on Amazon. The ideal candidate for this role should possess strong advertising background, excellent stakeholder communication skills, with a keen ability to define a strategy in creating connectivity between internal partner teams. They will be able to manage multiple workflows in a fast-paced cross-functional work environment while continuously advocating for both the end-customer and our selling partners as they inspect processes in GTM plans. The ideal candidate is a self-starter with a strong attention to detail and excellent communication skills to drive innovation across cross-functional partners.
Key job responsibilities
Serve as the conduit between Amazon Autos (Product, Seller Success, Business Development) and Amazon Ads (Large Consumer Sales, Brand Innovation Lab) partners to ensure cohesion across advertising workstreams.
Launch Planning:
* Collaborate with Product Managers, Seller Experience, and Tech teams to identify and group features for testing, determine dealer locations, and establish acceptance criteria.
* Manage the release rollout plan and launch progression to scale feature sets to new sellers over time. Act as a single source of truth for timing, product feature releases, and critical updates impacting resource and hiring strategies across both teams.
Go-to-Market (GTM):
* Manage cross-functional release timelines, ensuring timely communication with internal and external partners. Develop GTM success criteria.
* Partner to develop comprehensive feature launch plans, including training and communications. Establish one-to-many communication and content strategy across growing dealer network.
Strategy and Resourcing:
* Define the ads scoping and resource strategy at the seller-level (including Ad Policy guidelines, dealer training, and self-service rejections).
* Internal Partnership: Closely partner with LCS Automotive stakeholders to align on prospecting dealer networks and integrate advertising attribution models to meet business needs.
* Serve as the internal subject matter expert, representing Amazon Autos in Ads/LCS/BIL meetings.
* Collaborate with the Brand Innovation Lab (BIL) team to assess the feasibility of custom ads executions (e.g., integrations with dealer showrooms).
* Work closely with the LCS AE/AM team consulting on full-funnel, cross-tier advertising strategies at the OEM/Brand and Dealer level.
* Communicate the Amazon Autos advertising product roadmap with marketing stakeholders to ensure they are informed on key releases and feel connected to Auto's evolving marketplace.
A day in the life
The Sr. Ads Feature Release Manager will regularly engage with cross-functional partners across the Amazon Ads and Amazon Autos teams to communicate priorities, define resource strategy and drive cohesion.
About the team
We are a newly formed rapidly growing team with a vision to create innovative discovery and shopping experiences on Amazon, providing customers better convenience and more selection. We’re collaborating with other experienced teams at Amazon to define the future of how customers research and shop for products in the complex automotive space.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data
PREFERRED QUALIFICATIONS
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Experience with Salesforce and Tableau
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.