Senior Product Marketing Manager, Amazon Device Solutions
DESCRIPTION
As a Senior Product Marketing Manager for Amazon Device Solutions (ADS), you will spearhead the marketing strategy and execution for our innovative B2B products, including the Amazon Signage Stick and associated software services. Working closely with our Product, Launch, and Business Development teams, you'll craft compelling narratives and go-to-market plans that resonate with SMBs and enterprise customers in the digital signage and smart office solutions markets.
Your role is crucial in establishing ADS's presence in the multi-billion dollar digital signage market. You'll drive product awareness through all channels, own a roadmap of tests to optimize the B2B customer experience, and increase conversion rates. Involved in both short and long-term strategic planning, you'll support go-to-market functions for new offerings and own key aspects of the online customer journey. This collaborative role requires balancing strategic thinking with hands-on execution to drive ADS's growth in the B2B space.
Key job responsibilities
- Develop and execute data-driven, multi-channel marketing campaigns for B2B audiences, including managing online traffic channels and optimizing performance through A/B testing
- Conduct market research and competitive analysis to inform product positioning and marketing strategies
- Create compelling content and sales enablement materials that translate technical features into B2B customer benefits
- Collaborate with Product, Go-To-Market, and UX teams to define digital strategies for new product launches
- Develop and manage relationships with key industry partners for co-marketing initiatives
- Analyze campaign performance metrics, traffic data, and customer segment trends, providing regular insights to leadership
- Lead the creation and execution of marketing strategies for major Amazon events and initiatives
- Manage the marketing budget and allocate resources for maximum impact across various initiatives
- Stay abreast of industry trends and collaborate with internal teams to scale best practices across markets
- Utilize customer segment research to identify longer-term channel, customer, and market segment trends in the B2B space
- Lead the development of marketing collateral, including product sheets, case studies, whitepapers, and presentation decks
- Manage relationships with partners, integrators and customers to develop co-marketing initiatives
A day in the life
Your day might start by analyzing performance data from digital marketing campaigns for the Amazon Signage Stick. Mid-morning, you could lead a cross-functional meeting to refine the digital strategy for an upcoming product launch, discussing A/B testing plans to optimize the B2B customer journey.
After lunch, you might collaborate with the creative team on this week's email campaign targeting SMB retail customers. Later, you could dive into customer segment research for long-term channel strategy insights.
You might end your day planning a co-marketing initiative with a key partner or customer. Throughout, you'll balance strategic thinking with hands-on execution, driving results and optimizing the B2B customer experience.
About the team
ADS creates scalable, profitable B2B opportunities by leveraging Amazon's investments in devices, technologies, and infrastructure. We operate like a startup within Amazon, tackling difficult problems and building products through fast iteration. Join us in revolutionizing the B2B solution landscape, working at the intersection of hardware, software, and cloud services.
BASIC QUALIFICATIONS
- Bachelor's degree in marketing, communications, business, or equivalent
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- 7+ years of product marketing or digital marketing experience in B2B technology products, particularly in digital signage, IoT, or related fields
- Proven track record of developing and executing successful product marketing strategies
- Excellent analytical skills with the ability to translate data into actionable marketing insights
- Experience analyzing marketing campaigns & traffic patterns to determine if they are meeting business objectives
- Experience with content management software (CMS)
- Excellent leadership skills with the ability to create and execute vision across cross-functional teams, such as Product, Sales, and Engineering teams
PREFERRED QUALIFICATIONS
- Experience using any of SQL or other analytical tools for conducting data analysis
- MBA or advanced degree in a related field
- Experience leading go-to-market for software or hardware product launches, particularly in the B2B technology space
- Demonstrated ability to think strategically, understand complex business strategies, and provide consultative business analysis
- Deep experience in B2B product marketing and merchandising, including go-to-market strategy development
- Proven track record of delivering results and driving website optimization and conversion in B2B contexts
- Experience with customer segmentation, profiling, and behavior analysis in B2B markets
- Proficiency with analytics tools, web traffic reporting, and data visualization techniques
- Experience with A/B and multivariate testing, particularly in optimizing B2B customer journeys
- Track record of successful campaign launches through 3rd party partners and managing large-scale marketing programs
- Excellent project management skills, including the ability to scope, execute, and deliver projects to strict deadlines
- Knowledge of Amazon's technology ecosystem and business model
- Self-motivated individual with a bias for action and the ability to thrive in a fast-paced environment
- Passion for data analysis and uncovering actionable insights to drive business decisions
- Exceptional written and verbal communication skills, with a proven ability to create compelling, on-brand content for B2B audiences. Demonstrates excellence in writing, copyediting, and articulating complex ideas across various platforms.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.