Ads Account Manager, Amazon Advertising
DESCRIPTION
Advertising enables monetization on all of Amazon's commerce and content sites worldwide, and is a strategic bet. Our guiding principle is to deliver the right ad to the right customer at the right time. This enhances both the customer experience and, in the long run, our advertisers' return on investment. We create only high quality advertising products that are valuable to advertisers and customers alike, and increase customer discovery on the Amazon site.
Our team offers a rich array of digital display advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach customers on web-based shopping portal, and on millions of mobile and tablet devices. Customer-centricity is our core principle, guiding everything we do, including our approach to advertising. If you’re obsessed with being a part of digital advertising that informs instead of interrupts; that helps customers deliver great products and brands, not just delivers impressions; and that empowers customers to be decisive, rather than distracts them – then we want you to come join us and make advertising even better. We are a motivated, collaborative and fun-loving team building a high growth business.
We are entrepreneurial and have a bias for action and a broad mandate to experiment and innovate. This role offers an opportunity to make a significant impact on the future vision for Amazon.
This position is based at Amazon India in Bangalore. We are looking for a hands-on, detail-oriented, highly-motivated Ads Account Manager who is a problem solver at their core and is able to deliver on advertising priorities for their advertisers.
Key job responsibilities
- Build solid relationships with advertisers, displaying a dedication to delivering first-class service and advertising solutions
- Flawlessly execute end-to-end campaigns, liaising with advertisers to align to advertiser priorities.
- Effectively align spends for defined cadence (week / month/ quarter / sale event)
- Analyze campaign performance against key metrics to identify, recommend, and implement optimizations to increase efficiency, drive high renewal rate and meet advertisers KPIs
- Keep regular track of defect metrics (like high ACoS) and ensure a timely nudge to advertiser for course-correction.
- Monitor and communicate campaign progress to the advertiser through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns
- Track & Own the Ad Revenue goals for the set of advertisers being managed and deploy different ad-product strategies to exceed goals/cover for gap to goal in case needed.
- Leverage our suite of rich data, targeting and product channels to collaborate with the other teams in the development of tailored solutions that meet clients’ goals
- Co-lead monthly and quarterly performance reviews with advertisers
- Drive operational excellence to ensure SLA adherence and client satisfaction
BASIC QUALIFICATIONS
- Bachelor's degree with 2+ years of experience in SEM/ business development/sales within E-Com/Ad agency/E-com service provider domains
- Ability to effectively communicate his/her thoughts in a well-organized manner
- Strong Excel and PowerPoint skills
- Strong analytical skills
- Ability to work cross-functionally with a wide range of employees with different skill sets
PREFERRED QUALIFICATIONS
- 2+ years proven experience in ad operations & ad sales, online marketing/online ad sales or programmatic advertising
- 2+ years working in an external client facing environment involving aspects of business development
- Advanced Excel / Power BI skills with ability to write SQL queries for data extraction purposes