Web Analytics & Testing Mgr, Amazon Business
DESCRIPTION
Come be a part of a rapidly expanding $35 billion-dollar global business. At Amazon Business, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech and retail in the B2B space developing innovative purchasing and procurement solutions to help organizations reshape buying. Bring your insight, imagination, and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business, unlocking our potential worldwide.
Amazon Business is seeking an analytically-gifted, results-oriented individual to lead the analytics and testing charter for our marketing website. In this role, you will be the point-of-contact within the marketing organization for website measurement, A/B testing, targeting, and personalization. This individual will partner with content, marketing, user experience, and tech teams to build out measurement capabilities, develop and maintain reporting for key initiatives, and establish a roadmap for A/B testing, targeting, and personalization. As a highly-visible program lead, you will regularly interface with stakeholders and leadership to monitor website trends, socialize insights, and surface opportunities to drive impact with testing, optimization, and personalization.
The right candidate will be a well-versed analytics professional with previous experience in website measurement and reporting. They should exhibit a high level of proficiency when speaking to these areas, and have the ability to articulate technical details to non-technical stakeholders. Their experience should also include involvement with and/or knowledge of website tagging, A/B testing concepts, targeting and personalization capabilities, and cross-channel measurement. Nice-to-haves include experience in B2B marketing, including lead/demand generation and sales pipeline, as well as writing SQL queries to extract/transform large datasets.
Key job responsibilities
Manage web analytics reporting and measurement for the Amazon Business marketing website, create dashboards that enable marketers to measure the effectiveness of their channels and/or programs, and maintain a rigid testing culture while executing A/B tests and targeting activities to drive towards business goals:
• Serve as resident expert on web analytics, A/B testing, and targeting/personalization for the Amazon Business marketing website.
• Develop and maintain standardized reporting for measuring overall website performance and business goals/objectives.
• Work with stakeholders to understand their objectives, and develop relevant dashboards and/or reporting mechanisms to ensure they can accurately measure and optimize towards goals.
• Plan and execute various website tests and targeting activities to drive acquisition, engagement, and traffic improvements.
• Regularly audit web analytics implementation to ensure data accuracy, and work with technical teams to address issues and/or recommend new tracking capabilities.
• Work with a cross-functional team of Marketers, UX Designers, Product Managers, Web Developers, Data Scientists, and business teams to maintain alignment on website measurement and performance.
• Support broader measurement initiatives across the organization, providing guidance and/or requirements to ensure data accuracy.
About the team
The Amazon Business Website Team is known for taking quick action and driving impact through a customer-obsessed and testing-centric culture. We are relentless in driving results, highly analytical, collaborative, and cross-functionally supportive of teams across the business.
BASIC QUALIFICATIONS
- 2+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience managing or working within cross-functional marketing and creative teams
- BA or equivalent
- Experience with compiling and presenting data to cross-functional stakeholders and leadership teams.
- Strong understanding of web analytics concepts, including metric definitions, measurement methods, and standard reporting practices.
- Proficient with web analytics tools like Adobe Analytics or Google Analytics.
- Working knowledge of A/B testing concepts, best practices, and tools.
- Familiar with digital marketing analytics concepts such as multi-touch attribution, and conversion rate optimization.
- Familiar with website targeting and personalization methods.
PREFERRED QUALIFICATIONS
- Advanced degree in analytics, data science, or a similar field.
- 3-5 years experience.
- Previous experience with managing web analytics implementations for complex and/or large organizations.
- Deep technical understanding of website tagging for analytics.
- High level of proficiency with A/B testing concepts and best practices, including hands-on experience with setting up and executing web experiments.
- Experience working in B2B marketing, subscriptions, consumer products, and/or e-commerce.
- Experience using SQL to extract, join, and manipulate large datasets.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.