Customer Lifecycle Manager, 12 Month FTC, AU Marketing
DESCRIPTION
Are you ready to revolutionize the digital shopping experience for millions of Australians? We're seeking an innovative, data-driven marketing professional to spearhead our customer engagement initiatives at Amazon Australia. As a key member of our AU Customer Lifecycle Marketing Team, you'll lead multi-channel campaigns across Amazon's digital landscape, including our homepage, cross-site placements, email, push notifications, and custom landing pages.
In this role, you'll:
- Collaborate with cross-functional teams to develop and execute data-driven marketing strategies
- Enhance customer experiences and drive measurable business results
- Leverage your expertise in customer lifecycle marketing to increase engagement, encourage new shopping behaviors, and foster loyalty
- Utilize advanced analytics to optimize campaign performance and ROI
The ideal candidate thrives in a fast-paced environment, excelling at managing multiple high-priority projects with tight deadlines. You possess exceptional organizational skills, attention to detail, and the ability to deliver outstanding results with minimal guidance. Your talent for transforming complex challenges into effective solutions will be crucial in this role.
If you're passionate about shaping the future of e-commerce and ready to make a significant impact, we invite you to join our team at Amazon Australia.
Key job responsibilities
- Plan, design and execute cross-channel marketing initiatives to drive customer cohort progression, engagement, adoption of new shopping behaviors and repeat purchasing
- Design and conduct experimental tests to uncover insights and inform future campaigns
- Build and manage campaigns that drive high-value actions (HVA), and repeat purchases, report on individual campaign results and bigger picture trends
- Utilize data analytics (e.g. dashboards, SQL or other analytical tools) to gain customer behavior insights, identify at-risk segments, and develop targeted marketing campaigns.
- Utilize data analytics to gain customer behavior insights and develop targeted campaigns
- Partner with global teams to implement best practices and systems for AU programs
- Document best practices in execution and reporting that will serve as a model for partner teams
A day in the life
Your day might involve analyzing customer cohort data to identify opportunities, brainstorming creative campaign ideas with your team, setting up A/B tests for email subject lines, and presenting campaign results to stakeholders. You'll balance strategic thinking with hands-on execution, always keeping the customer experience at the forefront.
About the team
We're a collaborative and innovative group passionate about using data and creativity to enhance the customer journey. Our team values diverse perspectives and encourages open communication. We support each other's growth and celebrate our successes together.
Learn More about Amazon Australia
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
PREFERRED QUALIFICATIONS
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Acknowledgement of country:
In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
IDE statement:
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer, and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected attributes.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.