Senior Traffic Manager, Amazon Devices EMEA
DESCRIPTION
At Amazon Devices EMEA, we're at the forefront of innovative consumer technology. We're seeking a passionate and experienced Senior Traffic Manager to join our dynamic team.
Are you passionate about digital marketing? Are you excited about reaching millions of customers who visit Amazon websites across Europe, and helping them discover the right products at the right time to improve their lives? Are you ready to influence strategic decisions with your recommendations to senior leaders based on your digital marketing expertise? If so, you're in the right place! Come join our traffic team in Amazon Devices EMEA, where your work will directly impact how millions of customers discover Amazon-made devices.
You'll be joining our Traffic team, whose mission is to ensure the best customer journey throughout the purchasing funnel, from product discovery to consideration and purchase. Our team supports this mission by working with various traffic-driving channels, providing data-driven insights to the Devices organization, and driving actions to optimize the customer experience through a wide variety of entry points.
Key job responsibilities
• Own traffic reporting mechanisms for Devices leadership and provide crisp, concise insights regarding overall business and traffic trends to drive business impact.
• Build mechanisms to coordinate the necessary audits for traffic channels to improve the overall customer discovery and purchasing experience.
• Analyze data to derive actionable insights and present these to senior leaders in Europe.
• Collaborate with global, cross-functional teams to drive strategic projects to optimize customer journeys.
• Build testing roadmaps on controllable channel inputs to drive significant business outputs (e.g. search optimization).
• Find opportunities to simplify, or eliminate, processes and build relevant playbooks. Define requirements for scalable automated solutions, negotiate resources and priorities while considering trade-offs.
• Earn trust with stakeholders to align on forward-looking plans and/or adjustments to existing ones.
• Proactively highlight risks and define contingency plans.
A day in the life
In this role, you will be operating autonomously, taking full control and responsibility for meeting our business and partner team objectives. You will lead strategic projects and business review processes for digital traffic channels. You will have the opportunity to develop original ideas, approaches, mechanisms and solutions for both our stakeholders and end-customers.
• During our Black Friday promotion, you lead the analysis of traffic performance vs. forecast, summarizing results, variances, and insights that are reviewed in our daily situation rooms.
• You identify a decrease in performance in the search channel. You dive deep to understand potential drivers, engaging partner teams as necessary to identify potential fixes. You drive the overall effort to correct the issue.
• You have an idea for how to streamline a process utilizing automation. You discuss the idea with your manager and colleagues and, after determining viability, you engage with our Data Services team partners on defining, prioritizing, and building the solution.
• You have an idea for an experiment that challenges our traditional approach to how we depict our products in onsite search results. You utilize our experimentation design template to define a test and determine success metrics. You work with colleagues in our Design team to create alternative versions of product images that customers see in search results and you launch the experiment. At successful conclusion, you make a data-backed recommendation to senior leaders that we update our approach, and you encourage your international colleagues to consider the same.
About the team
Be part of a diverse team and immerse yourself in an environment that values inclusiveness, creativity, and innovation. Here you will find work-life harmony, work and learn from brilliant colleagues from around the globe.
In our team, you will:
• Feel embraced, no matter who you are, where are from, or what you look like. Our websites are for everyone and so is our workplace. The more voices we have represented and amplified in our business, the more we will remain true to our vision to be Earth’s most customer-centric company. We welcome your personal experiences, your perspectives, and your background.
• Be empowered to experiment and explore new ideas, because we believe a culture of innovation can only be built through constant experimentation.
BASIC QUALIFICATIONS
- Experience in professional non-internship marketing
- Experience using data and metrics to measure impact and determine improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience communicating results to stakeholders
- Experience using Microsoft Excel to manipulate and analyze data
- Experience in digital marketing, actively managing and optimizing digital channels from strategy to execution (preferably expertise in search optimization)
- Effectively managing leadership discussions via crisp written and verbal communication during meetings, document reviews etc.
PREFERRED QUALIFICATIONS
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Experience with Salesforce and Tableau
- Experience in audience segmentation and targeting
- Experience in A/B testing
- Experience in query languages for data manipulation (e.g. SQL)
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.