Sr. GTM Specialist, 3P Deals and Supply, International Expansion Go-To-Market (IX GTM)
DESCRIPTION
Amazon Ads is dedicated to driving measurable outcomes for our customers (advertisers, agencies, partners). Our ad solutions leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. If you’re interested in joining a team working to build a unique, truly innovative advertising group with a relentless focus on the customer, you’ve come to the right place. Our International Expansion (IX) program is committed to transforming the depth, scale, and reach of our Ads offering worldwide. The environment is very fast-paced, and requires someone who is highly enthusiastic, entrepreneurial, detail-oriented, and comfortable working with multiple teams across multiple countries.
We are seeking a GTM Specialist focused on accelerating our growth internationally by expanding our supply offerings with a focus on premium video. Specifically, we are looking for someone who is comfortable owning both detailed upstream work with product teams to enable new supply offerings in IX countries and downstream GTM that enables our Amazon sales teams to effectively position these offerings to our customers. The selected candidate will work closely with global product teams to influence our supply roadmaps and act as the voice of IX locales. They will also work closely with local teams to analyze in-country adoption of new supply, prioritize local asks for additional integrations, and work through any headwinds we may face to driving adoption and escalate these to global stakeholders. The ideal candidate will combine a deep understanding of programmatic video buying
with proven expertise in building and growing scalable programs.
**Additional International Locations: Toronto, London, Paris, Amsterdam, Dubai, Singapore, Tokyo
Key job responsibilities
• Drive our GTM strategy for 3P supply and 3P deals to improve adoption and strengthen our overall video-centric GTM.
• Work with regional Amazon Publisher Direct (APD) teams to identify new Streaming TV (STV) Channels and Apps to launch in 2025 and beyond that will bolster our overall video and display offering.
• Build GTM materials and sales training for 3P Deals that can be scaled across IX locales to drive improved adoption of 3P products.
• Work closely with Enterprise Deals stakeholders to ensure our Partner Agreements effectively incorporate and incentivize 3P Deals adoption.
• Work closely with Deals stakeholders to ensure IX agencies are including in Market Development Fund resource allocation to drive AdTech adoption.
• Collaborate with cross-functional teams (Finance, Legal, Accounting, Tax) to effectively manage contractual and cost implications of incentivizing 3P adoption.
• Oversee scaled mechanisms to share learnings across ICAA sales and agency teams, including performance and adoption by HoldCo/OpCo.
BASIC QUALIFICATIONS
- 5+ years of professional or military experience
- Bachelor's degree
- 5+ years of advertising experience in sales, account management, or client support functions.
- 3+ years experience working in programmatic display and video buying.
PREFERRED QUALIFICATIONS
- 8+ years of experience in digital advertising and client facing roles with a focus on media.
- 4+ years of advanced TV/STV advertising experience.
- Experience selling various video formats (MS, SS, Sponsorships, Sports).
- Understanding of the Big6 agency landscape at a global and/or country level.
- Sound business judgment as well as ability to think clearly, analyze quantitatively, problem-solve, scope technical requirements and prioritize.
- Team player with strong persuasion skills and proven ability to influence senior leadership.
- Proactive attitude with excellent project, organizational and time management skills.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status. If you would like to request an accommodation, please notify your Recruiter.