Senior Paid Media manager, APJ Digital Marketing
DESCRIPTION
The APJ Digital Marketing team is seeking a Senior Paid Media Marketing Manager to join our team. The Senior Paid Media Manager leads integrated media strategy, planning, and buying for AWS in APJ. They obsess over the customer and bring deep expertise in developing audience-led media strategies and translating these into actionable plans, anchored in a deep understanding of the media landscape. In this role, you will define, plan, execute, and measure Paid Media Campaigns (social, display, content syndication etc.) to drive awareness and growth of AWS solutions. They are responsible for managing media agencies and other partners in order to achieve our marketing and media objectives. They work across a variety of teams to establish and implement media best practices, create rigorous analytical processes and produce cost-effective, break through advertising.
The Senior Paid Media Marketing Manager should be comfortable in making decisions and taking action in both an ambiguous, self-sufficient role, as well as one of team support and interaction. Ownership of work is extremely important, and candidates should have a proven record of overseeing projects to their completion. The ideal candidate is motivated with strong time management and project management skills, and is technical and analytical. This opportunity requires excellent troubleshooting, problem-solving, and communication skills. At the core of the position is thinking big about new opportunities, high attention to detail and delivering high quality results on time.
About Amazon Web Services Since 2006, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud. AWS has been continually expanding its services to support virtually any workload, and it now has more than 240 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, media, and application development, deployment, and management from 105 Availability Zones within 33 geographic regions, with announced plans for 18 more Availability Zones and 6 more AWS Regions in Malaysia, Mexico, New Zealand, the Kingdom of Saudi Arabia, Thailand. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com.
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
Key job responsibilities
- Act as a strategic partner between field marketing and agencies to develop creative, effective and holistic media strategies for our marketing campaigns grounded in audience insights.
- Develop a data-informed perspective on audience opportunity and prioritization for media, gaining alignment with internal teams.
- Contribute to Go to Market Plan narratives that outline audience-led media strategies and present clear and concise recommendations to senior marketing and business leaders.
- Develop test and learn scenarios to continue to innovate and accelerate media performance.
- Manage budgets and timelines for media campaigns.
- Prepare forecasts and performance reports that monitor key media metrics, quality, and campaign performance.
- Oversee pre-launch and post-buy performance audits and optimization efforts to ensure the integrity and efficiency of the media plans.
- Interface directly with media partners to develop new programs and foster relationships.
- Seek and evaluate strategic media opportunities and serve as a thought-leader on new and innovative ways to reach and connect with our customers.
A day in the life
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
About the team
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
BASIC QUALIFICATIONS
- 8+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience using data and metrics to drive improvements
- Experience communicating results to senior leadership
- Experience prioritizing competing priorities in a complex, fast-paced environment
PREFERRED QUALIFICATIONS
- 10+ years of professional non-internship marketing experience
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process