Live Events Product Marketing Manager, Prime Video
DESCRIPTION
Prime Video (PV) brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, The Marvelous Mrs. Maisel and Jack Ryan and movies like Air, Saltburn, The Idea of You, and Road House, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future.
We are seeking a talented Owned & Operated (O&O) Product Marketing Manager to lead the strategy and media execution across PV's owned and operated marketing placements for Live Events across the Amazon ecosystem, including within the PV app experience, Amazon.com, Fire TV, and via PV mobile push notifications. In this role, you will be a key contributor to the overall Prime Video & Live Events campaign strategy as a Prime Video domain expert on best practices, as well as executing successful launches and the single source of truth for each new live event launch.
As an O&O Product Marketing Manager, you will be passionate about the large opportunity that our platform presents, with a track record of success in managing multiple projects simultaneously. You will have thrived and succeeded in delivering against assigned projects, facilitating progress and raising visibility of blockers. You should have a growth mindset with a passion to dive deep, project management skills, a high level of customer focus, and a track record in transforming marketing performance data into digestible, actionable insights. You are a self-starter, have a strong attention to detail, and are excited to work in a fast-paced and energizing environment. You can prioritize well, communicate clearly and compellingly, and challenge existing models as needed to ensure optimal customer experience.
You understand how to drive a high level of focus and operational excellence within your team, with clear escalation to leadership. While you are comfortable with autonomy, you are also skilled at collaborating across teams and understanding how to work through other groups to meet business goals. You are willing and able to handle campaign planning and activation day-to-day while also collaborating and contributing to planning best practices for future growth potential and efficiency.
You will drive marketing results including activations across campaigns for our Live Events, maximizing offshore resources while contributing to team SOPs, and identifying launch operation improvement opportunities with the north-star goal of driving customer PV streaming engagement and retention at scale. Utilizing an existing tool set across O&O media channels, you will raise the bar and expand our opportunities into new campaign launches and ad tech opportunities to automate tasks. Additionally, you will work closely with marketing stakeholders to develop cross-functional and holistic campaigns. You actively share knowledge to educate teams to help improve campaign performance across the customer journey and you will be challenged to push boundaries, propose and execute new ideas, and ensure best practices for Prime Video streaming growth.
Key job responsibilities
- Create, develop, and influence new live events campaign launch strategies to increase impact and operational excellence.
- Communicate and escalate launch blockers while facilitating progress and proposed solutions.
- Partner with all stakeholder teams to discuss launch goals, timelines, deliverables, obstacles, and dependencies for your portfolio.
- Own a portfolio of campaigns in the Live Events space. While multiple teams (internal or external) are involved at different times along the campaign journey, you will oversee the quality of the plan strategies across the lifecycle, as well as managing the launch execution within the US.
- Manage offshore support for campaign launch tasks and identify new opportunities for use of offshore support to scale campaign launches accurately and effectively.
- Understand the competitive live events media landscape and keep abreast of industry trends to identify new opportunities to drive live events strategies and deliver results that directly contribute to our business goals.
- Collaborate with marketers in the US to drive execution of marketing experiments and campaign / channel holdouts.
- Collaborate with marketers to determine optimal placements within our PV owned and operated space.
- Participate in campaign readiness reviews and post-mortems to maintain a feedback loop from the Live Events team to marketing.
- Prepare walk-the-store decks to present to marketing leadership as required for the launch of new and existing live event properties.
BASIC QUALIFICATIONS
- 2+ years of professional non-internship marketing experience
- Experience using data and metrics to measure impact and determine improvements
- Experience with onsite marketing, lifecycle marketing and digital advertising, or related non-internship experience
- Experience effectively communicating information in spoken and written form
- Experience building and executing on cross-functional programs or marketing campaigns from concept to completion
PREFERRED QUALIFICATIONS
- Experience with A/B or multivariate testing
- Strong communication skills to drive recommendations, articulate tradeoffs, and communicate plans to leadership
- Strong critical and analytical thinking
- Experience working in the streaming, tech, or entertainment industries
- Experience planning and executing on marketing programs against a goal
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $58,500/year in our lowest geographic market up to $125,100/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.