Program Manager - Marketing/Planning, Amazon Fresh
DESCRIPTION
Amazon Fresh is seeking a Program Manager with a marketing background to join the Central Marketing team to operationalize and coordinate go-to-market initiatives across the Omni-channel grocery organization. In this role you will own driving the omni-channel marketing intake, as well as the prioritization, and execution, of creative and marketing initiatives across the Fresh Marketing organization. This role centers on aligning project goals with business objectives, ensuring seamless coordination between cross-functional teams and external agencies. You will play a vital role to the success of the team ensuring deliverables are on-time while identifying process improvement opportunities along the way.
Cross-functional communication and the ability to thrive in ambiguity must be a strength as you will work closely with multiple teams across the business including marketing, design, category management, operations, and tech. You will be responsible for setting the direction of your programs, and ensuring adoption and successful implementation of your process at every stage.
Key job responsibilities
• Omni-Channel Marketing Calendar & Intake Management: This role is the owner of the strategic initiative calendar across Omni-Channel Amazon Fresh. They define and implement the intake process for marketing initiatives and creative resource allocation across departments to ensure aligned prioritization across the organization.
• Cross-Functional Project Prioritization: This role operationalizes a framework to evaluate and prioritize projects against their estimated business impact potential and expected outcomes. They collaborate with marketing leads to align on the level of marketing support to allocate to an initiative based on it's strategic alignment with overall business priorities by owning regular reviews to assess new requests vs existing priorities.
• Enhanced Project Visibility: This role defines and executes mechanisms and reports that provide high-level project status updates across internal customers, enabling stakeholders to track progress and identify bottlenecks. This role drives scale by onboarding teams and agencies to utilize project management tools for comprehensive tracking and resource management.
• Process Scaling & Automation: This role will work with Analytics, Channel, and offshore teams to scale successful intake and reporting processes through a combination of simplification, outsourcing, and automation. They hold the high bar for simplification and are vocal in identifying operational inefficiencies.
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
PREFERRED QUALIFICATIONS
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.