Regional Ads lead, Amazon Ads Marketing
DESCRIPTION
At Amazon we continually look for opportunities to invent on behalf of our customers, helping them to find and discover virtually anything they want to buy online. To this end, we have developed products that leverage Amazon’s strength as a world-class eCommerce website and have integrated ads into the shopping experience from first discovery to purchase. Amazon Advertising operates at the intersection of advertising and ecommerce and offers advertisers a rich array of innovative advertising solutions across Amazon’s mobile and desktop websites. We believe that advertising, when done well, can enhance the customer experience and generate a positive return on investment for our advertising partners. We are looking for a highly motivated individual to join our talented, diverse & international marketing team to help scale our growing 1:1 advertiser support program for SMB (Small-medium business) advertisers.
As the Regional Ads Lead, you will play a pivotal role in driving the program's success within your assigned region. You will own the program's performance and goals, ensuring they are tailored to the unique needs and nuances of your region. Collaborating closely with Program Managers and Program Leads, you will influence key aspects of the program, such as setting priorities, defining goals, refining target lists, sourcing vendors, and optimizing processes and standard operating procedures (SOPs). Your deep understanding of the regional landscape will be instrumental in guiding these decisions and aligning the program with the specific demands of your market.
Key job responsibilities
* Program Performance and Goals: Owning the program's performance and goals for the assigned region, and collaborating with Program Managers and Program Leads to optimize the program's success by understanding regional needs and influencing key aspects.
* Lead Generation and 1:1 Support: Driving lead generation for 1:1 support within the region, integrating the offerings into regional Stores sales activations, and providing necessary training, reporting, and issue resolution support.
* Regional Marketing Integration: Partnering with regional marketing managers to incorporate 1:1 support into scaled marketing campaigns, and supporting regional events and initiatives related to the program.
* Vendor Management and Collaboration: Serving as the key point of contact for the vendor, conducting periodic performance reviews, and providing ongoing support and guidance to the vendor and their staff, while also engaging with regional Stores teams, marketing teams, and other stakeholders to align on strategies and execute regional initiatives.
BASIC QUALIFICATIONS
- * 5+ years of professional experience with online advertising, e.g. as Account or Campaign Manager at a publisher, as media planner at an agency or similar.
- * University degree with an emphasis in Management, Marketing, Advertising or Business.
- * Experience in a data and results-oriented environment with external customer interaction
- * An exceptional eye for detail, ability to solve problems and given the fast-paced nature of our division with the aptitude to multi task.
PREFERRED QUALIFICATIONS
- * MBA or other related Master's degree
- * Passion for online advertising and a track record of delivering outstanding results
- * Experience interpreting data and making business recommendations
- * Demonstrated high attention to detail and proven ability to manage multiple, competing priorities simultaneously
- * Experience with tools such as Salesforce.