Sr. Product Mgr - Traffic Quality, Amazon Ads
DESCRIPTION
Advertising at Amazon is a fast-growing multi-billion dollar business that spans across desktop, mobile and connected devices; encompasses ads on Amazon and a vast network of hundreds of thousands of third party publishers; and extends across US, EU and an increasing number of international geographies. The Supply Quality team in Bangalore has the charter to build data-science focused products and platforms for indexing and modulating the quality of supply in Amazon Advertising.
One of our key focus areas is Traffic Quality where we endeavour to identify non-human and invalid traffic within programmatic ad sources, and weed them out to ensure a high quality advertising marketplace. Such invalid traffic (IVT) leads to wasted advertiser spend, lower monetization for upstanding publishers, and misleading metrics. We detect and filter IVT by building machine learning algorithms that operate at scale, and leveraging advanced security research to determine the validity of traffic. The challenge is to stay one step ahead by investing in deep analytics and developing new algorithms that address emergent attack vectors in a structured and scalable fashion. We are committed to building a long-term traffic quality solution that encompasses all Amazon advertising channels and provides state-of-the-art traffic filtering that preserves advertiser trust and saves hundreds of millions of dollars of wasted spend. We also own adjacent areas olike detecting Made-for-Advertising sites and low quality publishers that damage advertiser performance KPIs.
The Traffic Quality team continues to expand and is now seeking a Product Manager (Technical) to take the program to the next level. We are looking for a tech leader with prior experience in programmatic advertising (preferably) to be able to hit the ground running. The team is based out of London, UK, and Bangalore, India. Stakeholders are spread across the globe, with most located in the US.
Key job responsibilities
In this high-visibility role, you will be expected to:
• Define the short, medium, and long-term strategy for the program, aligning with stakeholders across Amazon Advertising products such as Amazon DSP and Sponsored Products and Brands
• Articulate requirements for traffic quality capabilities that will be integrated into Amazon Advertising products.
• Devise strategy for emergent risks in Connected TV ads, Made-for-Advertising sites and AI driven content.
• Work closely with engineering, program, and other stakeholders to deliver program goals.
• Evangelize Amazon’s IVT filtration capabilities with stakeholders and customers, and advance industry standards by collaborating with peers
BASIC QUALIFICATIONS
- Bachelor's degree
- Experience owning/driving roadmap strategy and definition
- Experience with feature delivery and tradeoffs of a product
- Experience contributing to engineering discussions around technology decisions and strategy related to a product
- Experience in representing and advocating for a variety of critical customers and stakeholders during executive-level prioritization and planning
- Experience in technical product management, program management or engineering
- Experience with end to end product delivery
PREFERRED QUALIFICATIONS
- Experience in using analytical tools, such as Tableau, Qlikview, QuickSight
- Experience in building and driving adoption of new tools
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