Senior Marketing Manager, Mass Marketing
DESCRIPTION
The Amazon Brazil Marketing Team is responsible for driving awareness for customers about Amazon brands in Brazil. We own both strategy and execution of mass marketing campaign in a variety of channels such as TV, out of home, digital and social. We are looking for a customer-obsessed marketing mind to strengthen our ability to delight customers.
As part of the Marketing team, we are seeking an experienced marketing professional to lead and own customer-led marketing initiatives and implement best-in-class cross channel media plans. The successful candidate will have a strong track record of delivering customer insights and execute cross channel marketing campaigns based on those insights to drive customer acquisition, activation, reactivation and retention. Serving as a bridge between our customers and the business, this individual will have the responsibility to drive online and offline marketing strategies to influence customer perceptions and help drive customer acquisition and retention.
The successful candidate must have the ability to work autonomously, have excellent written and verbal communications skills and the ability to influence others, working closely with various local and global teams internally (research, creative, product, prime) and externally (agencies, media, research, business partners). They must develop a detailed understanding of customer behavior and understand the financial impact of long term customer trends including, but not limited to, the growth of e-commerce generally and the transition to mobile and multi-platform buying.
RESPONSIBILITIES
• Design and execute multi-channel marketing initiatives that drive adoption of new shopping behaviors and shift perceptions of Amazon brands
Build trustworthy relationships with internal business teams, agency partners, and finance teams
• Ensure strategy alignment through strong coordination with wider marketing teams globally, leveraging and contributing to global and regional best practices
• Develop innovative ways and potentially new tools to communicate with customers across multiple online and offline channels
• Own campaign targeting and segmentation, messaging, content, design, and planning. Build and execute campaigns, report on individual campaign results and bigger picture trends
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on objective criteria including your experience and skills. We value your passion to discover, invent, simplify and build. We welcome applications from all sections of society irrespective of belief color, race, religion or belief, nationality, ethnic or national origin, gender, gender reassignment, sexual orientation, sex, marital status, disability, age or trade union membership. Please let us know if you have any special requirements in relation to this recruitment process.
BASIC QUALIFICATIONS
- 9+ years of marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Speak, write, and read fluently in English
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Able to deal with ambiguity and take the lead in defining frameworks where no prior examples exist
- Ability to operate independently and thrive in fast-paced environment
- Highly-organized with the ability to work quickly to deadlines in a fast-paced environment with multiple stakeholders
- Experience using customer insights and behavioral data to deeply understand customer base and inform strategic plans
- Excellent business judgment and strategic aptitude. Bias towards data-based decision making
- Strong analytical skills and ability to derive actionable conclusions
- Demonstrated willingness to roll up sleeves and execute to get the job done
PREFERRED QUALIFICATIONS
- Are enrolled in or have completed a full-time MBA program